You could be right about wanting a different environment.
Let's just say USC is not located in a "walkable" Westwood neighborhood like UCLA.
I would say it almost rivals Temple for being surrounded by crime riddled neighborhoods. A friend's daughter graduated from USC in theater arts but when she was a freshman in her first week she was mugged. It turned into an annual occurrence. Kids learn to avoid the surrounding area.
Have you ever been to Notre Dame? South Bend is cesspool.
That's why I can't stand when some of our own grads diminish our campus. I think some of these guys must have attended the old Brooklyn campus! And even there, we're talking Brooklyn Heights and a very upscale neighborhood.
Yes but USC is walkable to the home of future NSWL Champions Angel City FC! (Day One season ticket holder
But seriously nice campus with campus life may be a factor in a kid's decision, but you are correct, it's not a significant factor. Similar to national relevance, academic profile, being close to or far from home, etc... Some of these attributes are factors of some relevance to some potential recruits. However NIL, chance to dance and preparation and positioning for a future as a pro are factor's 1-99 for most kids. I agree with that.