7/18/24
The Athletic
College Basketball Confidential: What’s driving the rising costs in the transfer portal?
CJ Moore, Brendan Marks and Kyle Tucker
Part I of III
Two years ago, reports that transfer guard
Nijel Pack signed a two-year deal with Miami worth $800,000 triggered an uproar across college basketball. Paying that amount to a player who averaged 17.4 points for a losing team the previous season seemed preposterous to many coaches and fans. Today? “Just double it,” a high-major assistant told
The Athletic. “That deal would probably be a median income of a fourth or fifth option on a Power 5,” one high-major coach said.
A lot has changed since
NCAA restrictions on name, image and likeness rights were lifted in the summer of 2021. Nearly all Division I schools, even the smaller ones, now work with collectives — third-party groups affiliated with schools that essentially collect money from boosters and distribute it among the athletes, usually at the coach’s discretion. Whether this system is technically allowed under the rules depends on whom you ask, but most of college basketball operates as though everything is allowed at this point.
“I’m not sure there are any rules,” another coach said. “That’s the thing that I think at some point there’s got to be a handle on. I have no idea what the rules are.”
Instead of rules, coaches primarily concern themselves with the size of the NIL budget at their disposal — a number that more than anything else could dictate their success. Coaches are spending more time than ever on fundraising for NIL, and to put into perspective how far the market has come in two years, let’s circle back to Pack.
As part of
The Athletic’s broader survey of college basketball’s adjustment to NIL and the transfer portal, in which all participants were granted anonymity for their candor, 19 coaches and collective representatives shared their NIL budgets. A $5 million budget topped the group, and a select number of schools around college basketball are believed to be operating within that range. Because a men’s basketball team can have only 13 players on scholarship, compared to 85 in football, player salaries are higher on average. A $5 million budget for basketball would make the average salary of a scholarship player $384,615 — nearly equal to the salary Pack received that dropped jaws two years ago.
Still, there’s a wide discrepancy between what high-majors are spending and everyone else, according to the numbers we collected from three low-majors, three mid-majors, five mid-major pluses and eight high-majors.
| AVG. NIL BUDGET |
---|
Low-majors | $80,000 |
Mid-majors | $291,667 |
Mid-major plus | $750,000 |
High-majors | $3,525,000 |
(Low-majors were designated as schools in conferences in the bottom third of Division I, using KenPom’s strength of league metric; mid-majors are in the middle third plus the Missouri Valley; mid-major pluses are leagues seven through nine — the Mountain West, Atlantic-10 and American — and high-majors are the Big Ten, SEC, Big 12, ACC and the Big East.)
With more men’s basketball transfers entering the portal every year — a record 1,962 this season, per analytics expert Evan Miyakawa’s tracking — will spending continue to rise, or will donor fatigue curb it? Are some of the
reported salaries — which include at least two players receiving
$2 million deals this offseason — inflated? We asked 36 people across the sport — coaches, NIL collective reps, players and agents — what the landscape looks like in 2024 and what’s next.
Quotes have been lightly edited.
Rising budgets
Mid-major plus coach 1: There were some schools that were really ahead of the NIL game. … Well, now everybody has that money.
Agent 1: There are some top basketball houses that are operating with $5 million. …. Then there’s a lot of schools that are top-tier in the $3.5-4 million range, and then there’s a glut of good schools in the $2.5-3.5 million range. I don’t really deal with many schools that have less than that.
Mid-major coach 1: We’re low threes (meaning $300,000). Last year my roster was $84,000.
Talking to these collective agents, at our level to be good, I think you need like $300,000. To be really good, $500,000. And I think at the Power 5 level, you need like a couple million.
Collective rep 1: It’s a moving target. The rumor was (rival school) didn’t have any money to get (a top transfer); they didn’t until they did. If you have a target and some clarity on what you need the money for, that number can change quickly. So “budget” is a very loose term. …
Are you fielding an entire team, or do you just need two guys? Do you need to take care of your experienced guys, and how on board are they already with coming back? Was your culture horrible and now you’ve got to fight to keep these guys from leaving, instead of it just being a formality of paying them a little bit more money to stay at a place they already love? There’s just so much to it.
Mid-major plus coach 2: I’ve heard of coaches told by their administrators they have one number for NIL, and two weeks later, their collective guy will say, “No, that’s not true.” Hundreds of thousands of dollars less, and they’ve already promised out the money. Now they’ve got to figure out how to raise it.
ADs are telling the coaches to offer more than even what the collective’s got. “We’ll figure out how to pay for it later.”
We’re upside down!
https://www.nytimes.com/athletic/55...ransfer-portal-winners-losers-kansas-indiana/
High-major coach 1: Our collective won’t contract any amount that we don’t have either 100 percent fundraised, meaning it’s there in an escrow account or it’s backstopped by a reputable member of the collective. … I think a lot of collectives pretty much are issuing out all these contracts in hope that they’ll raise the money throughout the next year — which is also called a Ponzi scheme.
I asked during the interview process of one job I was interviewing for, “What’s the baseline?” They’re like, “Whatever you need.” … There’s no baseline? Is that a real thing?
Mid-major coach 2: I don’t worry about how good the coach is. I worry about how big their NIL budget is. It used to be, oh s—, if this guy gets the job, they’ll do a hell of a job. They’ll recruit great, and he’ll coach well. Now if a guy gets a job, I just hope he doesn’t have a $500,000 NIL budget.