While it is about College Football, this could be the start of what could become common practice for College Basketball and other College revenue producing sports as a way to raise funds with Revenue Sharing on the horizon.
From the Athletic:
“The University of Tennessee has a top-notch football team, record-breaking financials and another plan to use the former to build on the latter — with an eye on the future.
The university announced a 10 percent “talent fee” will be added to the cost of 2025 football season tickets, in preparation for the arrival of revenue sharing with college athletes. That, along with an initial 4.5 percent average increase, means Vols fans will pay 14.5 percent more on average for tickets next season…”