Rick’s Targets

MainMan said:
When we talk about NIL, we're talking basically about advertising, marketing and endorsement deals, ie Player X becomes the pitchman for Brand X. …..
Click to expand...

Yes, advertising is one variation of N$L, but there are many. Even with advertising, most N$L money is merely “pass throughs” payments to athletes without any concern by the payor for positive return on its advertising dollars.

Another variation for N$L is for the receiving entity to be a non profit which collects money and pays the athletes to complete duties at community events (ie. give basketball clinics at YMCA, appearances at senior center, etc.). The sum paid to the athlete to do the community work bears little relationship to an hourly fee but nevertheless meets with limp NCAA guidelines.

Most N$L’s, like StJ’s Storm Marketing accept modest monthly contributions ($9.99/ month) to fund their efforts. Unfortunately for Storm Marketing StJ’s fans do not distinguish themselves for their giving.

The bottom line is that most N$L money is not provided for positive advertising returns but to boost a school’s recruiting efforts.
 
MainMan said:
When we talk about NIL, we're talking basically about advertising, marketing and endorsement deals, ie Player X becomes the pitchman for Brand X.

Do you think NYC is the best place for this where the competition for ad dollars is extraordinarily intense?

Or is it easier when you're the only celebrity in a town like Syracuse, Storrs, Durham, Spokane, Chapel Hill, Bloomington, etc where every company wants you on a billboard?
Click to expand...
Unfortunately, while presumably the intended role of NIL, that is not what it has become. It is pay for play. . Otherwise, excluding some of the female athletes who seem to have become social media influencers with large followings, none of these players would ever justify a true NIL deal.
 
Knight said:
How so? They put the system in place
Click to expand...
They were essentially forced to put an NIL system in place when individual states, California being the main one, began passing bills both allowing players to receive NIL compensation and stopping the NCAA from restricting that NIL based compensation. Similar federal bills have been introduced and would likely be passed fairly quickly if the NCAA tried to kneecap NIL payments.

State and Federal NIL Legislation Breakdown

As of mid-February, 39 states have passed, currently/previously proposed, or plan to propose NIL legislation. Currently, six have passed NIL legislation at the state level (California, Florida, Colorado, Nebraska, New Jersey, and Michigan).
athleticdirectoru.com
 
Knight said:
You didn’t answer my question. Do you think the NBA can put in a salary cap?
Click to expand...
There's a huge difference between the NBA creating a salary cap for players making money that comes directly from teams within the NBA, and the NBA regulating how much money players make outside of the NBA. They had some regulation in the past about no sponsorships with gambling companies. I'd also say another huge difference is that the players are employees; the players will never be employees.

The NCAA needs to create transparency about the money involved. What I care most about is St. John's getting their shit together and fast.
 
MugCostanza said:
Legally the NCAA can’t cap NIL
Click to expand...

True that the NCAA cannot “cap” an athlete’s marketing of their “name” “image” and “likeness” in its strictest sense, it may be possible for the NCAA and IRS to tighten control of the run away issues.

The worthless NCAA may be able to impose regulations requiring the payment to the athlete to be reasonably related to their performance of a service as opposed to mere payment for the athlete to attend a school.

Given the fact that the payor is suppose to be independent of the school the feckless NCAA could also impose regulations to prevent the coach or AD from being the intermediary or negotiator for the payor.

The IRS could attack the deductibility, or set strict regulations on deductibility of payments to N$Ls, or the deductibility of an N$L expenditure by and individual or business where the payee is not performing a reasonable service in return for the money received.
 
otis said:
True that the NCAA cannot “cap” an athlete’s marketing of their “name” “image” and “likeness” in its strictest sense, it may be possible for the NCAA and IRS to tighten control of the run away issues.

The worthless NCAA may be able to impose regulations requiring the payment to the athlete to be reasonably related to their performance of a service as opposed to mere payment for the athlete to attend a school.

Given the fact that the payor is suppose to be independent of the school the feckless NCAA could also impose regulations to prevent the coach or AD from being the intermediary or negotiator for the payor.

The IRS could attack the deductibility, or set strict regulations on deductibility of payments to N$Ls, or the deductibility of an N$L expenditure by and individual or business where the payee is not performing a reasonable service in return for the money received.
Click to expand...
 
otis said:
True that the NCAA cannot “cap” an athlete’s marketing of their “name” “image” and “likeness” in its strictest sense, it may be possible for the NCAA and IRS to tighten control of the run away issues.

The worthless NCAA may be able to impose regulations requiring the payment to the athlete to be reasonably related to their performance of a service as opposed to mere payment for the athlete to attend a school.

Given the fact that the payor is suppose to be independent of the school the feckless NCAA could also impose regulations to prevent the coach or AD from being the intermediary or negotiator for the payor.

The IRS could attack the deductibility, or set strict regulations on deductibility of payments to N$Ls, or the deductibility of an N$L expenditure by and individual or business where the payee is not performing a reasonable service in return for the money received.
Click to expand...
While not the perfect solution, I think the outcome that makes the most sense is for schools to just pay these players a salary in which both sides sign a contract. NIL is essentially just a school paid salary at this point anyway, converting this to a salary based system with contracts will offer more protections to the players and the schools would be likely to include buyouts in these contracts as they do with coaches so they get paid if another school tries to poach one of the players they have under contract.

Salaries won't stop extra NIL payments but would tighten things up especially if buyouts are involved in the contracts. I think this is ultimately where it's headed.
 
otis said:
Yes, advertising is one variation of N$L, but there are many. Even with advertising, most N$L money is merely “pass throughs” payments to athletes without any concern by the payor for positive return on its advertising dollars.

Another variation for N$L is for the receiving entity to be a non profit which collects money and pays the athletes to complete duties at community events (ie. give basketball clinics at YMCA, appearances at senior center, etc.). The sum paid to the athlete to do the community work bears little relationship to an hourly fee but nevertheless meets with limp NCAA guidelines.

Most N$L’s, like StJ’s Storm Marketing accept modest monthly contributions ($9.99/ month) to fund their efforts. Unfortunately for Storm Marketing StJ’s fans do not distinguish themselves for their giving.

The bottom line is that most N$L money is not provided for positive advertising returns but to boost a school’s recruiting efforts.
Click to expand...
My SJU season tickets are roughly the same cost as my NY Mets 20 game plan. On top of that Steve Cohen is not asking me to pay the players for him.

I don’t think I’m cheap but when I’m asked by Storm Marketing to pay these guys directly I’m out. I rather fund actual scholarships for actual students, either at SJU or elsewhere. For professional basketball I want a less complicated transaction. Set prices where you want and I will decide if it’s worth my money.

What rich folks want to do with their money is their business but I find the grassroots efforts obnoxious. SJU already priced their product as a professional product, they just didn’t want to pay the talent. I don’t send any of my money directly to Pete Alonso and I am not going to send it directly to the SJU professionals.

SJU wants to increase NIL? Now that the players are being paid maybe they need to reduce their cut. The schools steadfastly continue to refuse to do that, which is how we got here.
 
I think it's more STJ hasn't had the leadership in basketball -- up until now -- to catch up to this new reality. Hell, we never even caught up to the no stipend/dorms on campus reality 20+ years ago!

My guess is that Pitino himself was surprised by the "market" there is for players right now, and thought the NIL commitments made for this cycle would be enough. And that 2024, we will be much more ready to go.
 
MJDinkins said:
Pitino probably is also selling the long-term benefits of playing for him (ie, getting a player ready who can realistically one day play in the NBA).
Click to expand...
If this is Pitino's main selling point it would seem that there would have been a steady stream of recruits with NBA potential lining up to play for him at Iona.
 
You must log in or register to reply here.
Back
Top