NIL’s


As far as Sneaker deals are concerned, all the companies care about is the athlete doing well at the school he attends so that when he gets to the League his name value has increased.

New Balance has very little presence in college basketball. It is in their best interest to have Caleb Wilson attend a school where he will get maximum exposure.
 
I know things were different then but Bill Wennington and Larry Washington (there’s a name from the past) both wore Converse while here and we were a Nike school then (among the first to get Air Force 1’s and Jordan’s).

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