I hear what you're saying 112, but in this current climate the rich are getting richer like never before. So, for every kid that UCONN poaches away from a mid major with more NIL money, that's a mid major program and school that takes a big hit. Maybe a mid major who has historically relied on its basketball program to give the school a higher profile. Hofstra for instance. Maybe their enrollment will suffer by virtue of the fact that they can no longer sustain any kind of success.Just to take what you're saying a step further, a winning basketball team can help propel the school as a whole to new heights. Which is why it's important for the school to invest in the program (which it appears they are at this point).
UConn recently announced they hit an all time high for applications this year. You have to credit the increased interest to the success of the basketball program. When I went there, I remember countless students mentioning they only wanted to go there because they were fans of the team.
But, in this current climate, the prevailing wisdom is "screw the little guy, I gotta do what's best for me and my program". Now, that mindset has always existed, but now it's at a whole other level and it feels completely unethical and immoral to me.