Former Big East insider: “Now is the time” to break away
Posted on November 28, 2012 by Jerry Carino
Today I spoke at length about the Big East’s crisis with a person who worked as a high-level administrator at multiple basketball-only schools in the conference. Among other things, we discussed the report by Kevin McNamara of the Providence Journal-Bulletin on the Catholic schools’ ability to dissolve the league if all seven voted to do so.
Presumably, those schools could then reclaim the Big East name (why would football-oriented schools want it?) and use their share of the considerable exit fees to start a basketball-oriented conference.
Here are highlights from the conversation:
“Now is the time (to dissolve). The basketball schools, they probably still have enough big names to have some leverage with TV. Pull a couple of A-10 schools and do it. I don’t know enough about what they’d be able to do (TV contract-wise), but I think you’d better make a move now or else you’re really going to get lost.”
Me: Why would Georgetown and St. John’s (according to McNamara’s story) be leading the fight to stay associated with football schools?
“Georgetown probably has more to do with Paul Tagliabue. He’s been somewhere behind the scenes with the Big East office in trying to make some of the football decisions and he’s a trustee for Georgetown.”
“St. John’s, I don’t know. It probably has to do with living in this whole Big East dream with the Garden and everything else. But it’s no longer the Big East as we know it or as anybody knows it. Maybe they think because they’re St. John’s and they’re in the biggest market, they hold all the leverage and they’ll be fine (no matter what happens).”
Me: It seems like the Catholic schools have not been on the same page on how to proceed. Is this the tipping point?
“I would think everything’s changed in the last two weeks with Rutgers leaving, and now Louisville. The core of the league is imploding. Not that Rutgers was glamorous, but Rutgers served its purpose geographically, in terms of academic profile, offering a lot of sports and of course football.”
“Rutgers was this nice comfortable piece of furniture that served its purpose and wasn’t going anywhere, and now it’s gone. (The Big Ten) is a great plan by Rutgers, happy for them, but I don’t know how they pulled it off. It had everybody else thinking, ‘Holy shit, what just happened here?’”
Me: Where does Seton Hall stand in terms of influence within the Catholic school faction?
“St. John’s is the player in the New York market. I don’t think they’d leave Seton Hall in the dust—Seton Hall still has enough brand recognition to be included (in any post-Big East scenario), but crazy things are happening and you just have no idea what discussions are going on with who.”
Me: If you were a power broker at Seton Hall, what would you be doing right now?
“There’s not really much you can do but make sure every discussion, every conversation, you’re involved as much as you can be. You don’t want to get left out. The problem in college sports is camaraderie is out the window these days. Every institution is on their own. Back in the Big East’s heyday their operating principle, and this came from Dave Gavitt, was we need each other and together we’re much stronger than any of us as individuals. The Big East was built on a handshake at a bar. They had a mutual understanding of what they should be and what their shared interests were.”
Me: Maybe the remaining founding schools need to be reminded of that credo.
“There’s got to be a sense of urgency here. The time to do it is now. Now is an opportunity to build something new, build a new brand, center it around Madison Square Garden. The worst thing that could happen is if and when the ACC brings their tournament to MSG. Believe me, that thought has been in a lot of peoples’ heads. You think Rick Pitino and Jim Boeheim aren’t going to go to a league meeting and say, ‘We’ve got to get our tournament to the Garden?’ The Big East has no more leverage at the (MSG) bargaining table. Who wants (games with) Tulane and Central Florida?”
Me: What kind of “new” Big East could hold off the ACC’s NYC invasion?
“Smaller is a better brand. My priority is getting a 10-12 team league. You add Xavier, Dayton, Butler. That would be my league. Then you would be contiguous (geographically) and you would have almost every major media market covered. I’d love to be able to sit down with ESPN with that league and say, ‘Show me the money.’
“To me, there are three priorities, assets, that you have. Get as good of a TV deal as you can based on the strength of the basketball schools. Retain the Big East name, and get an exclusive, multi-year agreement for the championship at MSG. That’s how you brand yourself. You can’t lose any of those assets, unless they hit a branding home run with a new name, or you’re really at risk.”
“If those three things can still be controlled, then you have to (dissolve). And do it before the ACC can start moving toward getting into the Garden.”
“That becomes a win-win.