Appropriately, this was on Yahoo.com this morning:
Here’s something interesting I came across the other day. To watch the New York Yankees this week, you’d have to subscribe to four different streaming services:
Sunday: Peacock ($4.99/mo)
Tuesday: YES ($24.99)
Wednesday: Amazon Prime ($14.99)
Thursday: YES
Friday: Apple TV+ ($6.99)
Never mind the sheer confusion of where to watch, that’s $51.96 per month just to see one team play regular-season baseball. It’s not a hefty total bill if they’re the only streaming services you’ve got, but chances are you subscribe to Netflix ($15.49), maybe a basic cable package (around $70), Hulu ($7.99) or a premium channel like Max ($9.99).
That’s a bunch of passwords, a lot of searching TV Guide (ha!) and ton of toggling on the remote. In other words, it’s really annoying.
All this for services that don’t work as well as basic cable.
In some ways, sports on TV is peaking. You can now watch virtually any game you want, be it the NFL or cornhole. But it’s certainly come at a cost, and not just dollar bills. Buffering still happens, or games just freeze altogether. That happened just the other night for YouTubeTV subscribers trying to watch Celtics-Heat. Moving from one channel to the next — or from one game to another — isn’t as seamless as it used to be. And I’ve lost track of the number of times I’ve gotten a text about something that hasn’t happened yet on my stream.
Presumably, the functionality of streaming will only get better. So some of these issues will resolve ... eventually.
What’s only going to get more complicated (and by extension, costly) is the toggling between services. With everyone betting on streaming, these companies have to find the lure to bring subscribers on board. “The Office” re-runs might not be enough to get you to subscribe to Peacock, but maybe an NFL wild card game will.
That’s happening this upcoming season, a first of its kind. NBC Universal is paying $110 million for one Saturday-night playoff game — a wild card game, at that — to air exclusively on Peacock. The viewer rating for the game will be a fraction of what it could draw on NBC, but the suits are banking on you signing up and hopefully sticking around (or forgetting to cancel) to pay that $4.99 month.
This is just the beginning.
The Wall Street Journal reported last week that ESPN is “laying the groundwork” for a direct-to-consumer streaming service, an effort to offset the losses the network continues to experience as it hemorrhages cable TV subscribers. If you don’t have a cable package, that’ll be another $40/month or so if you want to watch, say, Monday Night Football. Would ESPN broadcast a game exclusively to its streaming subscribers?
When the world of streaming was first born, a lot of us grabbed those scissors and cut those cords with glee. No more paying a boatload for a bunch of channels that you don’t ever watch! Seemed like a good idea at the time.
Now, though? I don’t miss having to own a cable box, but I’m starting to miss cable.