Exactly Eric. You want to raise money, don't ask for a donation, offer something in return. Again, this is a business, a big business. Run it like one.
This exactly what Storm Marketing has done, running events like player photo and signing events, and events for coaches. Keep in mind that Pitino only has so much bandwidth so is not widely available since his primary job is coaching, recruiting, developing and managing team.
Storm Marketing is unaffiliated with St. Johns. You do the math. If they raise $500k their gross revenue is about $25,000. That's not exactly big business. Their full-time jobs are running a successful law firm and they are operating Storm Marketing at a significant loss. They have run a number of events out of their "take".
If one donates to the Red Cross, one doesn't ask what's in it for me. If you donate directly to your alma mater, it is iften done with a sense of gratitude for the education one received, and with the knowledge that a school like St. John's is providing and always has provided lower cost educational opportunities to less than affluent students.
The value proposition of NIL is that for those fans who invest enormous amounts of their time following collegiate athletics, going to games and posting on websites, is that NIL is the driver towards winning teams. The bigger picture for Father Shanley and those who understand the importance of successful sports teams in branding a university. Athletic success brings in more and better qualified students, improving the academic profile of schools and also are a catalyst for more donations.
Of course not everyone buys into this. The most successful schools have a 50% donor rate of alumni. St. John's I'm told is at the low end of average, about 5%. It's why state schools, funded by tax revenue have budgets to hire top coaches and build great facilities and by and large dominate college athletics.
If you wonder what Jay Wright is doing nowawadays when not broadcasting, he is raising NIL dollars from Villanova alumni. I give Storm Marketing enormous credit. They and their supporters are enabling Rick to compete with the big boys in terms of recruiting. Those folks are the unsung heroes of St. John's basketball right now.