Demand for tix is like real estate. Inventory that is lower than demand pushes demand higher. If our entire Big East season was in a small arena we'd win more and ticket demand would surge.
Beast - I don't think low supply pushes demand higher.
Demand is influenced by awareness, perception of quality, price, income etc.
Still think we're cuffed by Ticketmaster setting the price too high for MSG at this point in time based on our performance. With more realistic prices for decent seats we might better attract more potential attendees. Then as we prove we can win, demand will build and prices can be increased accordingly.