Elliot Cadeau is blazing a trail for Name, Image and Likeness in one country, while working to spread the gospel of basketball in another.
Cadeau, the 17-year old sophomore point guard from Bergen Catholic and the New Heights Lightning AAU program, is believed to be the first American high school athlete to sign an international NIL deal.
The 6-foot-1, 175-pound Cadeau, whose mother, Michelle, is Swedish and and whose father, James, is from Haiti, has signed a five-figure NIL deal with Swedish vitamin drink Vitamin Well. Cadeau, the No. 1-rated point guard in the Class of 2024 per
247Sports.com, also has NIL deals with Swedish company Flowlife, which makes products in the exercise and and recovery categories, as well as American companies Leaf Trading Cards and Wilson Sporting Goods. He also has his own clothing line, Elliot Cadeau Wear, and his own website
Elliotcadeau.com. He’s represented in the NIL space by Roc Nation Sports.
Meet the New Jersey high school hooper who is earning 5 figures in domestic and international NIL deals.
www.nj.com