Also - if a Big 12 head of conference comes over to you and says:
"Hello Mr. Head AD at Virginia or Clemson, We're putting together a 16 team super football and basketball conference. And fyi, the heads of all these network television channels all know that content is king. There will end up being four super conferences in this country. Those four super conferences will provide hours and hours of content that tv stations will pay premium dollars for, because people like to watch their sports live, and not on tape-delay. We're going to be able to charge and arm and leg for this premium content - because basically it's coming down to an oligopoly of four power conferences. You see it with the Big X and SEC already. We, the Big 12 are moving right along, and the Pac 12 is not far behind.... If you don't join, how are you going to generated the revenue dollars to maintain Title IX quotas? How are you going to pay for women's soccer and women's softball? Are you in, for $10mm more a year than you would otherwise get, or are you out?"
I would guess for that most schools - the answer would be. "I'm in." Because I have an athletics program that I must protect.
"Hello Mr. Head AD at Virginia or Clemson, We're putting together a 16 team super football and basketball conference. And fyi, the heads of all these network television channels all know that content is king. There will end up being four super conferences in this country. Those four super conferences will provide hours and hours of content that tv stations will pay premium dollars for, because people like to watch their sports live, and not on tape-delay. We're going to be able to charge and arm and leg for this premium content - because basically it's coming down to an oligopoly of four power conferences. You see it with the Big X and SEC already. We, the Big 12 are moving right along, and the Pac 12 is not far behind.... If you don't join, how are you going to generated the revenue dollars to maintain Title IX quotas? How are you going to pay for women's soccer and women's softball? Are you in, for $10mm more a year than you would otherwise get, or are you out?"
I would guess for that most schools - the answer would be. "I'm in." Because I have an athletics program that I must protect.