Fyi.....
Over his first 106 days in office at Pitt, Allen Greene has joined administrators, coaches and student-athletes across the nation awaiting approval of the proposed pay-for-play standard in college athletics. Speaking Saturday morning on Pitt’s flagship station 93.7 FM, Pitt’s athletic director...
triblive.com
Really good article that gets to the heart of not only college athletics but the business of a university.
AD Greene is of course dead on when he states the cost of athletic talent acquisition and its value to the university. He calls the athletic department the greatest marketing arm of the university and that's accurate.
To an extent, though, so is academic scholarship. Provide enough free education to the very best and brightest, and more not as bright students will want to attend. Academic scholarship then, differentiated from financial aid, is not really charitable, nor is paying athletes.
The difference of course is athletes in revenue producing sports actually earn money for their schools. 19,000 fans at MSG to watch the #15 ranked Johnnies were doing nothing charitable. We were paying for a product, and generating revenue for the school to produce and maintain that talent.
NIL then, is not charitable. Sure, wealthy entrepreneurial or high ranking executive alums csn support NIL as a business expense. I would imagine, more often than not, supported athletes don't provide commensurate value to those companies. It simply supports talent acquisition, which generates revenue and is a marketing arm of the university.
More than likely, the IRS doesn't have a high interest in examining exactly what is and isn't charitable about university expenfitures. But it is all there, in black and white and shades of gray.
Athletes are a product, ones that in certain sports at certain universities and levels of competition generate both direct revenue (from tickets, broadcasts etc) and indirect revenue in terms of tuition and donations. Revenue sharing, compensating athletes for their role in bringing that revenue to the university, as distasteful as it seems to some fans, is basically a right that reveals what college athletics is all about and always has been.