I say this more with bemusement than anger or even frustration. I am fairly numb to dealing with SJU by now. Since the first Kull memo I have seen a lot of posts about how asking for money is a sign that SJU has moved beyond “Mom and Pop” status. I think if that is the bar SJU has been big time basically forever. I have gotten emails three times a week from them looking for money for as long as I can remember. It’s their core competency.
Now if moving forward from “Mom and Pop” requires being able to articulate something like point totals to people who received an email about the importance of point totals - then there is work to be done yet.
I understand and agree with much of your post.
You would think there would be a central database of donors, another one that tracks NIL contributions, and another tracking years as season tickets holders. If such data exists, it should be easy to pull together electronically. Clearly that data may exist, but much of it is pulled together manually.
Not sure how much forethought has been put into this.
For example, let's say I own an apparel company, and my NIL contribution is a business deduction where the business benefits. Should that be considered credited towards the executive who owns shares in that company and equalbto an individual NIL donor, who derives no benefit and no tax deduction?
Should a donor who supports a non athletic portion of the university, never been to a game but now finds it trendy be considered above a season ticket holder who has made more modest contributions for decades.
The funny thing about building a broad and sustainable donor base is that it's great when you go to the well to tap a wealthy donor who csn write an 8 figure check. The thing is, you never know which $200 donor will become wealthy enough to become your next 5,6,7 or 8 figure donor. So stuff like what you mention can turn people off forever.
We luve in an information age, and if you are trying to raise lots of money ln a sustainable growth trajectory , starting with data is the best place.