Not saying that playing under the bright lights of New York City and in MSG doesn't have its appeal -- it certainly does -- but I don't know how much weight being the "media capital of the world" has for, say, a Midwestern or Southern kid who's being wooed by a Kansas, UNC, Duke, etc. In the world of college basketball, especially in the era of ESPN and other national cable outlets, playing for an always-contending, elite-program team in Lawrence, Chapel Hill, or Durham generates just as much media attention, if not more, as playing in NYC does. And unless this same kid finds the rare occasion of being on the back page of the Daily News or Post (which almost always goes to local pro teams in various sports) more attractive than being regularly (and prominently) featured on the back page of a newspaper in a university-centric city or town that has a rabid college-team following -- and why would he? -- that part of the media lure is not a very big attraction at all. (Heck, last week I was pleased to see that the NY Times finally gave us coverage [other than the usual an AP blurb] when we beat Notre Dame, only to discover that the main focus of the article was on Notre Dame's team, not ours.)
Luckily we have a coach who understands how to exploit any media advantages we might have -- one of them being easy assess to ESPN, where has contacts and relationships and where he can get "the word" out -- but I don't think playing in the "media capital of the world" is a high priority for most kids, especially if it means playing in an arena that's half-filled (or mostly filled by the visiting team's alumni and fans) versus a packed house in a Lawrence, Chapel Hill, Durham, etc.