My last post on attendance. This week! As someone who has missed two games in total (including attending every exhibition) in the last ten years, let me start by saying I have no reason to make excuses about going to games. Not that anyone needs one.
To be fair I want to start with I think season ticket prices are not an issue. Also, the family four packs are an excellent value and I have brought them up to some friends in my circle.
However, the rest will be unpopular with some and I know I'm partially repeating myself. But I want to attempt to illustrate this issue one more way.
Either SJU or Ticketmaster, or MSG, or whoever is dictating ticket prices has decided there is more money to be made by charging very high individual game prices - even though that HAS TO decrease ticket sales and attendance.
There are two factors in a revenue equation. Volume X Price. A decision was made to get a large price per ticket and accept less attendance. And it wasn't "awful fans" who made this decision.
1. So far for MSG games the prices for re-sale tickets, which is folks like us selling because we can't/don't want to go is much lower than the outstanding tickets. That's because those people are putting a premium on selling the tickets, they have two or four and can't just hope to rip-off someone for half of the tickets they have to get their money. They really WANT to sell all their inventory. Which is not how SJU/Ticketmaster/MSG or whoever is looking at this. And any tickets sold on the secondary market will not add one human to the attendance figures.
2. Tickets for the SJU/Seton Hall game are $55 or less on Ticketmaster. For the lower bowl a few days later SJU/Marquette is priced between $122.10 (that is NOT a typo) and $98.75 for the upper bowl of MSG. Even if you are a believer of MSG being "the Mecca" that is a wild price disparity. And I purposely picked Seton Hall as the average income level of North Jersey residents, and Seton Hall fans in general, should best match SJU. Seton Hall, like SJU is a Big East team. Neither of them is the Knicks, and one of them understands that in pricing tickets.
If anyone thinks this is an "excuse" they need to get out of their bubble and understand everyone is not running around with $300 to spend for two people to commute and go to a game at MSG. Change the upper bowl to $50 and an all-in day of $150 is very different. And I am purposely NOT counting the costs of Pale Ales, etc., because folks on a budget already know they have to eliminate that. Honestly, I find it very weird that every time there is a game at UBS there are ten pages about a $40 parking charge and the overall insane costs for a "casual" fan to attend an MSG game is not front in center in this discussion.