Not sure where you find contradictions in what I wrote. Think I'm pretty clear...
The NCAA and its member schools, carefully crafted and purposely operated a system that leveraged talented young men to drive BILLIONS in revenue. They then used that revenue in all different manners, such as subsidizing other sports, paying coaches millions of dollars, and building outlandish facilities that rival professional teams, what they didn't do with those dollars was share any of it with the individuals that created the product which then fueled the revenue...
In regards to conflating television and media deals... of course without media deals very few universities could support sports, but that's like saying without oxygen most would have a hard time breathing. Media deals are the lifeline of any sports league.
I do agree with you on the inequities, but those were NOT created by NIL, those inequities existed eons prior to any NIL system. But what you are describing in this portion is exactly how the free market works. Big schools pay bill dollars for big names, small schools pay smaller dollars for smaller names.
Have no idea what you are saying about gratuitous comment about hard working families, suggest you read post again.
Using your logic, if the players at a couple of dozen schools created the billions in revenue, then what did the other 80 percent of college players contribute to their schools?
At one time the rules of sports participation were equal for every single school.
Income derived from sports was meant to support ALL sports and scholarship players.
Outside of the richest college football programs, what billions of dollars were earned by any schools?
The standard reward and benefits for talented athletes was a free education, free training and coaching and, most importantly, exposure in large arenas and television to raise their sports value for an opportunity to play professionally.
That's it!
The legal issue of NAME, IMAGE and LIKENESS was a bogus argument imo.
It could have been easily addressed by providing a percentage of any sales related to specific NIL products being actually marketed to specific players by real NIL reimbursements.
Every single NIL agreement today is legalized fraud.
Players are not performing marketing activities as "individuals" for any real consumer services or products.
What should be the NIL value for actual students with high academic achievement who are used in advertisements and marketing by universities in their recruitment materials?
It is those students and their grades and achievements that raise a university's academic ranking. It is those students who, once successful in their chosen careers, support the endowments for educational purposes.