St. John's apparel: Jerseys and fan gear

LINY89

Active member
 This never stops crossing my mind. Has anyone else noticed that SJ has absolutely bare minimum gear on sale in the bookstore or in local public stores for a major Big East team? For all the history and stature of SJ basketball, wouldn't you expect lots more? I mean look at schools like UConn, Pitt, Syracuse, Georgetown, Nova, ND, etc. They all have ENDLESS amounts of cool t shirts, awesome jerseys, hats, shorts, sweatshirts, etc. I understand we don't have the hype of a Cuse or UConn, but our history is comparable with some of the best programs. Remember when Air Jordan used to sponsor SJ? There were so many different kinds of cool jerseys, different fonts, and fun ideas to play with. You used to see SJ stuff in stores even far from Queens. These days you don't see it and Air Jordan has been replaced by Nike. I feel like our jerseys and shorts are boring and we need to take a page out of Oregon's book and get some new fonts, and some new styles to get more swagger. I am so sick of looking at the SJ bookstore and seeing like 2 different SJ basketball shirts to choose from. Some of the hats look like generic high school hats. "St. John's" is in generic font, then a generic basketball under it. Why can't we get some new gear? I think it's LONG overdue. If SJ wants to get its younger fans into this team more, it has to get creative with this stuff. The more memorabilia you make, the more is out in public and the cooler the color schemes and styles, the more people will want them. I know it sounds stupid but it can help recruiting too. For Oregon football players I remember seeing that some of them decided to go there partially or entirely because of their cool uniforms. I believe them. SJ GET NEW GEAR! This is a major Big East team in the biggest market in the US...we can do better than the generic jersey and shorts we have right now.
 
Welcome to the board, Joe.
This is a topic that has been discussed ad nauseum on this board for several years
We probably have the worst marketing department of all of the NCAA D-1 athletic programs 
As a fan of St John's for nearly 50 years, I can tell you that this is a long standing problem with no end in sight
We also might be the only D-1 school without a fight song
 
The athletic marketing and Merchandising has long been the worst amongst any D1 school. It is pathetic and disgusting. Most community colleges do it better. Even if no shirt was ever sold, NYC is still a showcase for branding

Our players and coaches of the past are owed everything for making SJU(or "STJ"...joke) sustainable through horrific times. I think we all know how truly inept FH has been in his stewardship of a legendary basketball program.

I am so very thankful Lav wanted to be here. 
 
Monasch and the Marketing department are the main issues here.

I think everyone agrees that the Monasch firing is looooong over due.
 
 I also think that it has somewhat to do with the fact that some of us will NOT wear anything that identifies our program with the moniker "Red Storm". (I even had a hard time typing that! LOL!) Personally, I will wear anything that is St. John's, but not anything that says "Red Storm" on it. I have some gear that goes back over 30 years that I still wear with "Redmen" or the Chief on it. I still troll the net for "Redmen" items.
 
 I also think that it has somewhat to do with the fact that some of us will NOT wear anything that identifies our program with the moniker "Red Storm". (I even had a hard time typing that! LOL!) Personally, I will wear anything that is St. John's, but not anything that says "Red Storm" on it. I have some gear that goes back over 30 years that I still wear with "Redmen" or the Chief on it. I still troll the net for "Redmen" items.
 

Amen.
 
Monasch and the Marketing department are the main issues here.

I think everyone agrees that the Monasch firing is looooong over due.
 

Monasch certainly hasn't done anything to remedy the problem, but this issue pre-dates his tenure here
 
Monasch and the Marketing department are the main issues here.

I think everyone agrees that the Monasch firing is looooong over due.
 

I've re-read this a handful of times and can't quite decide if you're serious or testing your hand at satire.

In the unlikely event you are being serious, strike me from your list of "everyone". The b'ball program holds more potential than at any time in the last quarter century, women's hoops has been building, baseball and soccer have been solid and we've re-started lacrosse.

While I agree our merchandising is two steps below horrible, which is another longstanding St. John's tradition, I'll give CM a pass if the product on the courts/fields continues to improve – especially given the expectations of administration in the post-Jarvis era.
 
 Like everyone has said, this is a constant complaint.

I don't know how you fix it, but I'm not sure I agree with your definition of the problem.
I think the color scheme is fine. And the font as well. The new STJ logo is nice, and for better or worse - red, black, and white are our color scheme. (Although I do remember that black being navy at one point)

The problem is how the gear is marketed and distributed. The logo is fine in my opinion. The jerseys look good.
 
 Like everyone has said, this is a constant complaint.

I don't know how you fix it, but I'm not sure I agree with your definition of the problem.
I think the color scheme is fine. And the font as well. The new STJ logo is nice, and for better or worse - red, black, and white are our color scheme. (Although I do remember that black being navy at one point)

The problem is how the gear is marketed and distributed. The logo is fine in my opinion. The jerseys look good.
 

Except the black jerseys. Dont get ppl here started on that :p :fight:
 
 Like everyone has said, this is a constant complaint.

I don't know how you fix it, but I'm not sure I agree with your definition of the problem.
I think the color scheme is fine. And the font as well. The new STJ logo is nice, and for better or worse - red, black, and white are our color scheme. (Although I do remember that black being navy at one point)

The problem is how the gear is marketed and distributed. The logo is fine in my opinion. The jerseys look good.
 

Except the black jerseys. Dont get ppl here started on that :p :fight:
 

Oh I know. The color of the jersey actually causes us to lose.
(personally, I don't mind the black jersey twice a year or for Midnight madness or exhibitions)

Doesn't someone on the board work in merchandising ? I thought I remember a poster offering a good explanation for St John's woes and what was being done to improve it.
 
 Like everyone has said, this is a constant complaint.

I don't know how you fix it, but I'm not sure I agree with your definition of the problem.
I think the color scheme is fine. And the font as well. The new STJ logo is nice, and for better or worse - red, black, and white are our color scheme. (Although I do remember that black being navy at one point)

The problem is how the gear is marketed and distributed. The logo is fine in my opinion. The jerseys look good.
 

Except the black jerseys. Dont get ppl here started on that :p :fight:
 

Oh I know. The color of the jersey actually causes us to lose.
(personally, I don't mind the black jersey twice a year or for Midnight madness or exhibitions)

Doesn't someone on the board work in merchandising ? I thought I remember a poster offering a good explanation for St John's woes and what was being done to improve it.
 

STJ doesn't have a merchandising person or anything.
 
The athletic marketing and Merchandising has long been the worst amongst any D1 school. It is pathetic and disgusting. Most community colleges do it better. Even if no shirt was ever sold, NYC is still a showcase for branding

Our players and coaches of the past are owed everything for making SJU(or "STJ"...joke) sustainable through horrific times. I think we all know how truly inept FH has been in his stewardship of a legendary basketball program.

I am so very thankful Lav wanted to be here. 
 

Just completed a survey for St.John's. Told them their marketing department has been an abomination for years!
 
 How funny you should say that. I actually messaged the 7Line and asked if they could make Johnnie stuff!
 
 And by the way guys, on twitter Coach Lav actually said he would make sure to bring some new SJ gear very soon...whether or not that will actually be done remains to be seen.
 
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