SJU AD Mike Cragg / The Athletic

jerseyshorejohnny

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Red Storm rising? For new St. John’s AD Mike Cragg, a turnaround starts with trust

By Brandon Lilly / The ATHLETIC

NEW​ YORK — Before​ the press conference this month at which he was introduced​ as​ the athletic​ director at​ St.​ John’s,​​ Mike Cragg sat, coffee in hand, alone in the bleachers of Carnessecca Arena. He had not planned to take a contemplative moment. In truth, he did not yet have the keys to his office and the arena was the only room open to him, the door having been propped open with a brick. Yet as he sat, Cragg began to think about all the things that had led to this moment, to leave a job at Duke where he was the assistant AD in charge of basketball, to take over the athletic department at a basketball-first school that has made just two NCAA Tournament appearances in the past 15 years.

“My dream for years has been to be an athletic director and to find the right match and to be at a place that has a championship-level basketball program,” Cragg said. “Throw in the fact that we have a legend as a coach, there’s a lot for us to get excited about.”

Cragg unquestionably knows his way around a successful basketball program. For the previous 31 years, he had worked at Duke, primarily tending to needs of coach Mike Krzyzewski and the Blue Devils. Job One for Cragg at St. John’s is to try and stop a recent slide into irrelevancy. The program has won only one tournament game this century, and that was back in 2000 during the Mike Jarvis era, which was four coaches ago. To provide a level of consistency that has been absent, through several coaching changes and now the school’s third full-time athletic director in five years, is Cragg’s top priority.

“You have to have vision and creativity and strategic plans in order to make improvements at a place like St. John’s,” Cragg said. “It’s not going to happen overnight. There are a lot of needs. But our job is to create an environment for success. And I’m here for the long haul.”

As he walked past a concession stand in the arena before the basketball program’s annual tip-off night, Cragg noted that it “feels a little tight back here.” Welcome to St. John’s! Any story about the challenges that an incoming athletic director faces, at any school, would focus on the facilities’ arm race that has taken over college athletics in recent years. But St. John’s is a special case.

Still primarily a commuter school, the campus is dominated by parking lots. All of the athletic fields are crammed into the back corner of the property. The offices for all of the Olympic sports teams are in a subterranean cramped annex in the basement of Carnessecca Arena with ceilings that are no more than eight feet high. And although the basketball offices seem palatial in comparison, they are downright tiny compared to the facilities at most other schools in the Big East. Space is at a premium, so when Cragg looks at a small patch of grass between the soccer and baseball stadiums, he muses about a potential spot for locker rooms and offices for those two programs.

All of this would aid the basketball program, because the more teams that can be moved out of Carnessecca Arena, the more space the basketball team will have. Cragg noted that from a facilities standpoint, the situation at St. John’s reminded him of how things were when he arrived at Duke. That was in 1987.

“Duke basketball of 30 years ago was not what you and I say see today,” Cragg said. “It’s going to take a lot of imagination, and a lot of passion and love for the institution to make the leap. But all the ingredients are there because the people want to be great.”
Asked about how things were going with his new boss, Red Storm coach Chris Mullin was surprisingly stone-faced. Asked if he and Cragg have gotten off on the right foot, Mullin simply nodded.


Mullin is often tight-lipped when it comes to answering media inquiries, but in this case his reluctance to sing the praises of his new AD is justifiable. There may not be a whole lot of trust at the moment between him and the athletics administration. Since taking over in April 2015, Mullin has seen five people sit in the AD’s office. Chris Monasch, who hired Mullin’s predecessor, Steve Lavin, resigned not long after Mullin was hired. After short stints by two interim ADs (Joe Oliva and Kathy Meehan), Anton Goff took over in November 2016, but he resigned in June ’17, citing family reasons. Meehan again settled into the interim role before Cragg was hired.

“We’ve had an enormous amount of turnover over the last few years, which leads to an enormous amount of lost trust between people,” Cragg said. “We have to rebuild trust within the athletic administration. And after being in one place for 31 years, I guess I’m the poster child for stability.”

Conference realignment and uninspiring teams have led to a reduction in number of games the Red Storm plays in Madison Square Garden. For the second consecutive season, St. John’s will play only five games on Broadway, against traditional Big East foes Georgetown, Seton Hall, Providence and Villanova, plus a game against Princeton. Butler and Creighton are not the kind of draws that UConn, Syracuse and Louisville once were, but the main issue is that the Red Storm has been losing games in bunches over the last few years. In three seasons, Mullin is 38-60, including 12-42 in Big East play.

“Going forward with Madison Square Garden, it’s a business relationship and it has to be a partnership,” Cragg said. “You can’t be a losing program and expect to have a full house in Madison Square Garden. It’s on us to have a championship caliber program and move the needle.”

The through line, from facilities to stability issues to trying to get more games at MSG, is that the basketball team has to win more games. Win more games, and more donations roll in to help improve facilities. New York loves a winner, so win more games and St. John’s will be more regularly appearing on the back pages of the tabloids, and playing a team such as Xavier in the Garden becomes a more appealing proposition economically for both sides. Cragg referred to a winning basketball program as the high tide that raises all boats for the school, and fortunately for him, it looks like the Red Storm may be on the verge of winning again.

Mustapha Heron, a star transfer from Auburn, received a waiver that made him eligible immediately, and paired with returning All-Big East point guard Shamorie Ponds, St. John’s may have the most dynamic backcourt in the country. The team’s nonconference slate, outside of a February trip to Cragg’s old stomping grounds at Duke, is dreadful. But Cragg saw firsthand how devastating the Johnnies can be when they have the Garden crowd behind them, as Ponds dropped 33 points against Duke last year in an 81-77 victory at MSG.

“If we play the way they played against Duke last year every night, we’ll go undefeated,” Cragg said.

A return to winning ways, indeed, would cure all ills.
 
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"Asked about how things were going with his new boss, Red Storm coach Chris Mullin was surprisingly stone-faced. Asked if he and Cragg have gotten off on the right foot, Mullin simply nodded."

Typical. By the way, Cragg has been looking into ways to possibly get fans down into the lower bowl in Carnesecca if there's people way up top and there are lots of middle or lower seats. It never made sense to me to see people 50 feet up packed in with plenty of wide open seats down below. Some immediate answers being discussed. Carnesecca and MSG need to chill out with how strict they are. It's at the point where it takes away part of the fun and you forget it's a game for entertainment. I saw an usher at tip-off checking every single ticket even after people were seated. Don't get me wrong, if you have good seats you want to make sure no one's sitting there, but they definitely let the pendulum swing too far the other way and they micromanage a ton now. He's very well aware of fan complaints. Seatback issue will be discussed in near future and Cragg said he has been through this issue before with Duke football so the experience should be a positive but implied it's a much more difficult kind of thing than you would think.
 
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Cragg seems strategic & planful. I would expect him to after due deliberation get his priorities in order, raising $$ certainly at the top of that list. He has already entertained input from many fans and we just need to be patient and let him come up with a sensible, achievable game plan. This job is not easy and SJU appears to be quite fortunate to attract a guy of Cragg’s ilk.
 
Intrigued by the words more of a partnership with MSG.
MSG should advertise us more and work with season ticket holders of Knicks and Ranger fans to provide more incentive to go to our home games.
I believe Georgetown does this at the capital center in DC.
 
[quote="jerseyshorejohnny" post=298931]Red Storm rising? For new St. John’s AD Mike Cragg, a turnaround starts with trust

By Brandon Lilly / The ATHLETIC

NEW​ YORK — Before​ the press conference this month at which he was introduced​ as​ the athletic​ director at​ St.​ John’s,​​ Mike Cragg sat, coffee in hand, alone in the bleachers of Carnessecca Arena. He had not planned to take a contemplative moment. In truth, he did not yet have the keys to his office and the arena was the only room open to him, the door having been propped open with a brick. Yet as he sat, Cragg began to think about all the things that had led to this moment, to leave a job at Duke where he was the assistant AD in charge of basketball, to take over the athletic department at a basketball-first school that has made just two NCAA Tournament appearances in the past 15 years.

“My dream for years has been to be an athletic director and to find the right match and to be at a place that has a championship-level basketball program,” Cragg said. “Throw in the fact that we have a legend as a coach, there’s a lot for us to get excited about.”

Cragg unquestionably knows his way around a successful basketball program. For the previous 31 years, he had worked at Duke, primarily tending to needs of coach Mike Krzyzewski and the Blue Devils. Job One for Cragg at St. John’s is to try and stop a recent slide into irrelevancy. The program has won only one tournament game this century, and that was back in 2000 during the Mike Jarvis era, which was four coaches ago. To provide a level of consistency that has been absent, through several coaching changes and now the school’s third full-time athletic director in five years, is Cragg’s top priority.

“You have to have vision and creativity and strategic plans in order to make improvements at a place like St. John’s,” Cragg said. “It’s not going to happen overnight. There are a lot of needs. But our job is to create an environment for success. And I’m here for the long haul.”

As he walked past a concession stand in the arena before the basketball program’s annual tip-off night, Cragg noted that it “feels a little tight back here.” Welcome to St. John’s! Any story about the challenges that an incoming athletic director faces, at any school, would focus on the facilities’ arm race that has taken over college athletics in recent years. But St. John’s is a special case.

Still primarily a commuter school, the campus is dominated by parking lots. All of the athletic fields are crammed into the back corner of the property. The offices for all of the Olympic sports teams are in a subterranean cramped annex in the basement of Carnessecca Arena with ceilings that are no more than eight feet high. And although the basketball offices seem palatial in comparison, they are downright tiny compared to the facilities at most other schools in the Big East. Space is at a premium, so when Cragg looks at a small patch of grass between the soccer and baseball stadiums, he muses about a potential spot for locker rooms and offices for those two programs.

All of this would aid the basketball program, because the more teams that can be moved out of Carnessecca Arena, the more space the basketball team will have. Cragg noted that from a facilities standpoint, the situation at St. John’s reminded him of how things were when he arrived at Duke. That was in 1987.

“Duke basketball of 30 years ago was not what you and I say see today,” Cragg said. “It’s going to take a lot of imagination, and a lot of passion and love for the institution to make the leap. But all the ingredients are there because the people want to be great.”
Asked about how things were going with his new boss, Red Storm coach Chris Mullin was surprisingly stone-faced. Asked if he and Cragg have gotten off on the right foot, Mullin simply nodded.


Mullin is often tight-lipped when it comes to answering media inquiries, but in this case his reluctance to sing the praises of his new AD is justifiable. There may not be a whole lot of trust at the moment between him and the athletics administration. Since taking over in April 2015, Mullin has seen five people sit in the AD’s office. Chris Monasch, who hired Mullin’s predecessor, Steve Lavin, resigned not long after Mullin was hired. After short stints by two interim ADs (Joe Oliva and Kathy Meehan), Anton Goff took over in November 2016, but he resigned in June ’17, citing family reasons. Meehan again settled into the interim role before Cragg was hired.

“We’ve had an enormous amount of turnover over the last few years, which leads to an enormous amount of lost trust between people,” Cragg said. “We have to rebuild trust within the athletic administration. And after being in one place for 31 years, I guess I’m the poster child for stability.”

Conference realignment and uninspiring teams have led to a reduction in number of games the Red Storm plays in Madison Square Garden. For the second consecutive season, St. John’s will play only five games on Broadway, against traditional Big East foes Georgetown, Seton Hall, Providence and Villanova, plus a game against Princeton. Butler and Creighton are not the kind of draws that UConn, Syracuse and Louisville once were, but the main issue is that the Red Storm has been losing games in bunches over the last few years. In three seasons, Mullin is 38-60, including 12-42 in Big East play.

“Going forward with Madison Square Garden, it’s a business relationship and it has to be a partnership,” Cragg said. “You can’t be a losing program and expect to have a full house in Madison Square Garden. It’s on us to have a championship caliber program and move the needle.”

The through line, from facilities to stability issues to trying to get more games at MSG, is that the basketball team has to win more games. Win more games, and more donations roll in to help improve facilities. New York loves a winner, so win more games and St. John’s will be more regularly appearing on the back pages of the tabloids, and playing a team such as Xavier in the Garden becomes a more appealing proposition economically for both sides. Cragg referred to a winning basketball program as the high tide that raises all boats for the school, and fortunately for him, it looks like the Red Storm may be on the verge of winning again.

Mustapha Heron, a star transfer from Auburn, received a waiver that made him eligible immediately, and paired with returning All-Big East point guard Shamorie Ponds, St. John’s may have the most dynamic backcourt in the country. The team’s nonconference slate, outside of a February trip to Cragg’s old stomping grounds at Duke, is dreadful. But Cragg saw firsthand how devastating the Johnnies can be when they have the Garden crowd behind them, as Ponds dropped 33 points against Duke last year in an 81-77 victory at MSG.

“If we play the way they played against Duke last year every night, we’ll go undefeated,” Cragg said.

A return to winning ways, indeed, would cure all ills.[/quote]

I’ll say, it just seems that the guy “gets it” and there’s certainly more between the lines than we are getting. Found it interesting that Mullin had that reaction when asked about Cragg. Guessing Mullin doesn’t like answering to people after being a GM for so long, but truth is he has to. Just a guess. The trust thing was mentioned even by Cragg. Well I get a good feeling about him. First order of business if they want people in seats is getting Uconn and Syracuse in the garden and on schedule as much as possible. Two rivals that fill seats.
 
[quote="Paultzman" post=298935]Cragg seems strategic & planful. I would expect him to after due deliberation get his priorities in order, raising $$ certainly at the top of that list. He has already entertained input from many fans and we just need to be patient and let him come up with a sensible, achievable game plan. This job is not easy and SJU appears to be quite fortunate to attract a guy of Cragg’s ilk.[/quote]

Very fortunate indeed! I sense he will have more of a business relationship with Mullin and other Olympic sports coaches.
Even a once elite soccer program is not what it once was. Mullin knows he is on the clock now. You won't see months long visits to California by either him or Richmond and Cragg knows you build a program with wins, especially in NYC, where there are many alternatives to a mediocre college basketball team. This staff not only needs to win but recruit elite players. My concern is Mullin tows his own line and has not taken advice well in his NBA management jobs.
If I were him I wouldn't sit in front of Cragg at the scorer's table. This man wants to see what's happening.
 
[quote="Class of 72" post=299039][quote="Paultzman" post=298935]Cragg seems strategic & planful. I would expect him to after due deliberation get his priorities in order, raising $$ certainly at the top of that list. He has already entertained input from many fans and we just need to be patient and let him come up with a sensible, achievable game plan. This job is not easy and SJU appears to be quite fortunate to attract a guy of Cragg’s ilk.[/quote]

Very fortunate indeed! I sense he will have more of a business relationship with Mullin and other Olympic sports coaches.
Even a once elite soccer program is not what it once was. Mullin knows he is on the clock now. You won't see months long visits to California by either him or Richmond and Cragg knows you build a program with wins, especially in NYC, where there are many alternatives to a mediocre college basketball team. This staff not only needs to win but recruit elite players. My concern is Mullin tows his own line and has not taken advice well in his NBA management jobs.
If I were him I wouldn't sit in front of Cragg at the scorer's table. This man wants to see what's happening.[/quote]

We need a Captain Ahab that has the drive to hunt like the fans... I hope it’s him... he said he’s here for the long haul...
 
I never understood why they didn’t put a joint facility for lockerooms in the space between the soccer and baseball stadiums. For a campus that needs space, that is wasted space.

Need to raise enough money so not to go cheep on facility upgrades.
 
[quote="MCNPA" post=299049][quote="Class of 72" post=299039][quote="Paultzman" post=298935]Cragg seems strategic & planful. I would expect him to after due deliberation get his priorities in order, raising $$ certainly at the top of that list. He has already entertained input from many fans and we just need to be patient and let him come up with a sensible, achievable game plan. This job is not easy and SJU appears to be quite fortunate to attract a guy of Cragg’s ilk.[/quote]

Very fortunate indeed! I sense he will have more of a business relationship with Mullin and other Olympic sports coaches.
Even a once elite soccer program is not what it once was. Mullin knows he is on the clock now. You won't see months long visits to California by either him or Richmond and Cragg knows you build a program with wins, especially in NYC, where there are many alternatives to a mediocre college basketball team. This staff not only needs to win but recruit elite players. My concern is Mullin tows his own line and has not taken advice well in his NBA management jobs.
If I were him I wouldn't sit in front of Cragg at the scorer's table. This man wants to see what's happening.[/quote]

We need a Captain Ahab that has the drive to hunt like the fans... I hope it’s him... he said he’s here for the long haul...[/quote]
The same Captain Ahab whom the Encyclopedia Britannica describes as someone who's so obsessed with killing Moby Dick that he "brings about his own death as well as those of all but one of his crew members"? Hmm. Not so sure about that ... especially if Mitch is our sole survivor. :unsure:
 
[quote="redken" post=299213][quote="MCNPA" post=299049][quote="Class of 72" post=299039][quote="Paultzman" post=298935]Cragg seems strategic & planful. I would expect him to after due deliberation get his priorities in order, raising $$ certainly at the top of that list. He has already entertained input from many fans and we just need to be patient and let him come up with a sensible, achievable game plan. This job is not easy and SJU appears to be quite fortunate to attract a guy of Cragg’s ilk.[/quote]

Very fortunate indeed! I sense he will have more of a business relationship with Mullin and other Olympic sports coaches.
Even a once elite soccer program is not what it once was. Mullin knows he is on the clock now. You won't see months long visits to California by either him or Richmond and Cragg knows you build a program with wins, especially in NYC, where there are many alternatives to a mediocre college basketball team. This staff not only needs to win but recruit elite players. My concern is Mullin tows his own line and has not taken advice well in his NBA management jobs.
If I were him I wouldn't sit in front of Cragg at the scorer's table. This man wants to see what's happening.[/quote]

We need a Captain Ahab that has the drive to hunt like the fans... I hope it’s him... he said he’s here for the long haul...[/quote]
The same Captain Ahab whom the Encyclopedia Britannica describes as someone who's so obsessed with killing Moby Dick that he "brings about his own death as well as those of all but one of his crew members"? Hmm. Not so sure about that ... especially if Mitch is our sole survivor. :unsure:[/quote]

Ha!.. good point. In simpler terms we need somebody who “gets after it”... not to that end of course...lol
 
[quote="RedStormNC" post=299794]Looks like AD Cragg had a meeting with a marketing / brand company.... On company website, they've been with Duke since 2007 and have a case study on their work with Duke

[URL][URL]https://www.zebradog.com/case-study/duke-athletics[/URL][/URL]


[URL][URL]https://twitter.com/mcragg726/status/1057752049838972929[/URL][/URL][/quote]

Yes thank you for posting this, I saw it briefly on Twitter but forgot to post it! Cragg is really hitting the ground running and you can go to sleep at night knowing we have a real AD working his tail off for this program.
 
I didn't hear any kicking and screaming, so maybe the school is being dragged willingly into the 21st century.:lol:
 
[quote="L J S A" post=299825]I didn't hear any kicking and screaming, so maybe the school is being dragged willingly into the 21st century.:lol:[/quote]

Initially I was thrilled with the hire...then upon reflection...
I just hope he can corral CM and staff and make actual improvements with staff, recruiting, fund raising - I am an optimistic type but also realistic and I have some concern because this is NOT DUKE and I wonder how accommodating/flexible/un-stubborn Coach Mullin will be with changes and with sharing authority..
WE shall see. Could be terrific for the school and program or,,,not so terrific.. for sure it is an opportunity for improvement.
 
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[quote="Sherman, Sheridan & Grant" post=299858][quote="L J S A" post=299825]I didn't hear any kicking and screaming, so maybe the school is being dragged willingly into the 21st century.:lol:[/quote]

Initially I was thrilled with the hire...then upon reflection...
I just hope he can corral CM and staff and make actual improvements with staff, recruiting, fund raising - I am an optimistic type but also realistic and I have some concern because this is NOT DUKE and I wonder how accommodating/flexible/un-stubborn Coach Mullin will be with changes and with sharing authority..
WE shall see. Could be terrific for the school and program or,,,not so terrific.. for sure it is an opportunity for improvement.[/quote]

I have a feeling the new AD has an image in his mind's eye of what he wants to do. I think before he took the job he mulled over all the differences between SJU and Duke that he could think of. In that image, I think he knew he would have to deal with many obstacles, including working in an environment that did things on a much slower,and smaller scale than he was accustomed to at Duke. I think he also realized as he thought about making the move, he would have to deal with many personalities (coaches) and even some faculty that kind of oversaw the Athletic Department, and in spite of those things he still decided to make the move.
I don't think he is a fragile individual. As I think about him, I see a man who gave up over 30 years of service with Duke, and decided on taking the job here regardless of that. I think that alone says a great deal about the man. He could be the biggest and most important hire St. John's has made in a very long time. I do not think he came here to be pushed around by anyone in his department. I think he is a man with a vision of what he wants to accomplish.
 
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Frank61 wrote:
I have a feeling the new AD has an image in his mind's eye of what he wants to do. I think before he took the job he mulled over all the differences between SJU and Duke that he could think of. In that image, I think he knew he would have to deal with many obstacles, including working in an environment that did things on a much slower,and smaller scale than he was accustomed to at Duke. I think he also realized as he thought about making the move, he would have to deal with many personalities (coaches) and even some faculty that kind of oversaw the Athletic Department, and in spite of those things he still decided to make the move.
I don't think he is a fragile individual. As I think about him, I see a man who gave up over 30 years of service with Duke, and decided on taking the job here regardless of that. I think that alone says a great deal about the man. He could be the biggest and most important hire St. John's has made in a very long time. I do not think he came here to be pushed around by anyone in his department. I think he is a man with a vision of what he wants to accomplish.

Great post, Frank!
 
I love what I see right off the bat. Copy Duke’s success and marketing plan is a really good one right off the bat. Duke is the school that every basketball-centric school wants to be. If he can do half what he wants to do, he will be hugely successful.
 
Two interesting things have popped up that seem like good ideas. Using Taffner for pre game get togethers(the 1870 club) and selling ticket packs that can be used for different games. The problem I foresee is how long will it take to get the staff in place to execute some of these things properly. That will be an early challenge for Cragg.
 
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