At the start of the Duke-Notre Dame game at ND, the announcers mentioned that it's the first time in either 3 or 4 years that ND has played in front of a packed house. Last year doesn't count, but that's still a long time for them to not sell out an on campus arena at a sports crazy school. Even if BB plays 2nd fiddle to FB. Granted the arena seats 9K+ so it's a lot bigger then CA, but the reality is that when ND wasn't winning, fans were not showing up nearly as much. Sound familiar??? Another thing; the fans at most of these on campus arenas seem to be predominantly comprised of students and other younger fans(alums?). Why is it that at CA our students make up such a small percentage of the attendance? I mean, younger fans tend to be a lot more vocal and give the home team much more of a home court advantage. When I was a student there was no on-campus housing, so I understood there not being as many students at the games, but that's no excuse now. All I can say is that it seems to be that if the students made up anywhere near the same % of fans as at most other on campus arenas, then we'd have no problem selling out and we'd have a lot more of a home court advantage. IMO that's the demographic that the marketing campaign needs to focus on, not on us old, lazy ass, apathetic fans who've been jaded by the last 20+ years. I suspect that the school is aware of this, it seems like they are taking steps to address it, time will tell it they are successful,
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