New Graphic Identity and Brand Story

According to the student emails, it appears the rebranding will be introduced in its completion during the fall. There will be events open to students and other people to celebrate the occasion. New logos are a definite.
 
According to the student emails, it appears the rebranding will be introduced in its completion during the fall. There will be events open to students and other people to celebrate the occasion. New logos are a definite.

Joe, would you mind posting the transcript of the e-mail that was sent to students?
 
According to the student emails, it appears the rebranding will be introduced in its completion during the fall. There will be events open to students and other people to celebrate the occasion. New logos are a definite.

Joe, would you mind posting the transcript of the e-mail that was sent to students?

Coming right up:

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Thanks Joe. I guess they took me off the University Community e-mail list pretty swiftly after graduating haha.

STJ or SJU or whatever we're going to call ourselves for the next 15 years- doesn't handle emailing or keeping alums in the loop very well. Anyone shocked by that?
 
You can see the likely colors our jerseys will be based on in the new logo there. I like it!

As was said before on the boards black is gone, blue is in. And now you see it.
 
Thanks Joe. I guess they took me off the University Community e-mail list pretty swiftly after graduating haha.

STJ or SJU or whatever we're going to call ourselves for the next 15 years- doesn't handle emailing or keeping alums in the loop very well. Anyone shocked by that?

I vented on JJ. The entire rollout is pathetic
 
Thanks Joe. I guess they took me off the University Community e-mail list pretty swiftly after graduating haha.

STJ or SJU or whatever we're going to call ourselves for the next 15 years- doesn't handle emailing or keeping alums in the loop very well. Anyone shocked by that?

I vented on JJ. The entire rollout is pathetic

Seeing as I'm banned on JJ, would you mind listing your main complaints? I'm just curious ;)
 
Thanks Joe. I guess they took me off the University Community e-mail list pretty swiftly after graduating haha.

STJ or SJU or whatever we're going to call ourselves for the next 15 years- doesn't handle emailing or keeping alums in the loop very well. Anyone shocked by that?

I vented on JJ. The entire rollout is pathetic

Seeing as I'm banned on JJ, would you mind listing your main complaints? I'm just curious ;)

The fact you probably wont see basketball stuff until 'maybe' 2014. This could have been done in 90 days provided everyone was on top of things. I've seen it happen in such short time on multiple occasions.
 
I guess the old "once you go black" adage doesn't apply to us. :)
 
SJU Johnnies is horrible, please no

I am very happy with SJU Red Storm, and we have to keep Johnny Thunderbird as the mascot. Is this survey that is coming out going to be available to alumni?
 
While I understand the consternation of many here regarding the snail's pace and lack of initiative, I will not go nuts yet. I am perfectly fine with waiting until next year for the athletics rebranding because I want the new name name (if they choose one), logo, etc. to be a homerun, and most importantly remain a constant for years to come.

Let's remember, the last time the University got together to rebrand, they came up with a series of pathetic mascots and the name "Redstorm." No one wants a repeat of that. Here's to the rebranding being the sports equivalent to the ceiling of the Sistine Chapel.
 
SJU Johnnies is horrible, please no

I am very happy with SJU Red Storm, and we have to keep Johnny Thunderbird as the mascot. Is this survey that is coming out going to be available to alumni?

I'm with you on that. While I don't like Red Storm I agree that Johnnies as an official nickname would be worse. I have no problem with it as a secondary tag like the Amazin's for the Mets or the Bombers for the Yankees though.
 
Seriously, how long does it take to design a logo and uniforms. Unbelievable.

Flagship market and we can't get new uniforms designs until next year?

You're paying for space in Times Square to show off your basketball team but we're showing some generic unis?

All of this and I am not in the least bit surprised.

I'd also like to know if any alumni were contacted about this rebranding or did they only reach out to our high paying donors and corporate links.
 
I still don't know why we can't go back to the Redmen?? It's the name that gets consensus from everybody. It is the name the fans and alums want. There's no need to link it to native Americans. I don't know why it should be insulting in any way as long as there is no native mascot? Everybody says its not going to happen and I know it probably won't, but I just don't see the rationale of avoiding it. Just reinvent it without insulting anybody.
 
Seriously, how long does it take to design a logo and uniforms. Unbelievable.

Flagship market and we can't get new uniforms designs until next year?

You're paying for space in Times Square to show off your basketball team but we're showing some generic unis?

All of this and I am not in the least bit surprised.

I'd also like to know if any alumni were contacted about this rebranding or did they only reach out to our high paying donors and corporate links.

I certainly was not contacted on this. However they are quick to call/e-mail/write when looking for a donation!
 
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