
The NCAA’s Multimillion-Dollar Lobbying Effort to Save Amateurism
The NCAA and Power 5 have spent eight figures on a carefully coordinated operation involving some of Washington’s most powerful firms.

It's a multi-billion dollar for profit business.The headline just reeks of the hypocrisy in all of this. No one can say the NCAA powers that be are stupid; they figured out how to get “fans” to pay the players while they used $’s generated by the “student athletes” to get them put them back in their place. Admirably brilliant if everyone involved wasn’t so utterly despicable.
Val objecting to settlement payout for BE, says unfair..basically she says P5-football schools orchestrated this.
These media leaks all reek of, "look we tried" when the other option gets passed.
Unless the BE/other conferences can flex their political muscle in DC or have some type of lawsuit, I think we're screwed.
Can someone explain which bucket the Big East falls into? I can’t follow this chart. Also, how is this approved within NCAA membership? Don’t all members get a vote? Or can this just happen by fiat?
Val objecting to settlement payout for BE, says unfair..basically she says P5-football schools orchestrated this.
I guess it will depend on how it's set up. Do they value the Big East foe basketball at all? If so, they may set up 2 organizations, 1 for football and 1 for basketball. If they don't, they will lose the NY market because a lot of it doesn't care about college football at all and when SJ is good, they do care about college basketball.Would the conferences still feel obligated to include the likes of the MEAC, Sunbelt, American East, etc?
Because of the answer is no, which I think it would be, it’s only a matter of time until that same question gets moved down to.. are they obligated to include the Big East?
Unless the BE becomes proactive and at least fight for a seat at the table, they are just another mid-major conference to be pushed to the curb.