One more boring anecdote, as I am close friends with the sister of the key party in this.
My friend is from Iowa. Half-Sioux. She is brilliant, and so is her brother. When he was a HS senior, he was offered a full ride to Notre Dame. He said to his sister, "I don't know if they want me because I'm part Sioux, or because of my academic record. If i'm unsure, maybe I should just say no." She told him, "When I was a HS senior, Harvard offered to fly me out to Cambridge on a private jet for an interview. Don't worry about what you think are their motivations. IF you like the school, go there."
So, the kid goes to ND, hits it out of the park academically, and is the salutatorian at graduation. He then gets into Yale Law, which a lot of kids prefer over Harvard Law, because Yale is pass/fail. After a whole academic career of pressing for great grades, students can relax there, or so the perception. By a freak chance, the kid ends up rooming with my neighbor across the street from me, also a brilliant kid in his own right, and they become close friends.
On graduation, the kid gets a job with a prestigious Washington Law, top rated firm - the kind that loves to hire Ivy grads in abundance. One of their clients is the Washington Redskins. So one day about 8 or 9 years ago, the firm wins a significant judgment in the legal battle for Washington to keep the name Redskins. One the the senior partners send out a global e-mail congratulating by name the lead attorney and everyone who worked on the litigation.
The kid gets the email, and replies in essence, "Not all of us are so happy with the court judgment." and lists the reasons why. The kid hits reply all. The partner who wrote the email is incensed, and sends the kid a very angry e-mail that says, "Congratulation, _______. You just crapped on our team's accomplishment. Nice job." The kid gets the email, and sends a reply, again reply all, "I could give a **** what you or anyone else thinks about this. It's nothing to celebrate and you can go *****.
The partner calls the kid to his office. The kid says, "I guess this means I'm fired." The partner says, "Yes, you're right."
Today the kid probably would be given a medal by the media.
A little sidebar to this story. When I went to Denver for the NCAA regionals back in Lavin's first year, BYU was playing in the first game. They had that kid Jimmer. In the SJU section, which was fairly empty for the first game, their was a somewhat drunk, very loud BYU fan who had moved down into our empty section for the BYU game. Our fans started telling him to sit down and shut up, and it was getting very heated. He was right behind me, so instead of engaging him that way, I just started chatting him. Turns out he was an attorney in Washington, also for a regarded law firm. So I told him the above story, and he cracked a big smile, and said, "You know, I've heard that story. It's made the rounds of Washington law firms."
So, yea, not every Native American is so dispassionate about a sports team name. Certainly Native Americans have a plethora of more significant social problems, including abject poverty, access to healthcare, and poor education.
It's a lot easier for us to be dismissive than for someone who is Native American, and still marginalized by society in general.