Step one in Big 12 expansion is adding Colorado. Though a Pac-12 school could be targeted next, Brett Yormark also likes the idea of UConn.
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In UConn, Yormark sees something that other Big 12 leaders don’t. They think football first and have their doubts that UConn football can become relevant. The recent track record — 27-83 since 2013 — is hard to ignore. They see the success in men’s and women’s basketball as undeniably attractive, but it’s less easy to get them to buy the pitch that UConn adds value for this league, in part because these presidents, chancellors and ADs have spent the past year locked in on trying to land Power 5 football schools.
But Yormark sees an entry point into New York City. He sees a dominant basketball conference and big-time events at Madison Square Garden. He sees a future in which the Big 12 makes more money down the road by decoupling its media rights package and selling its basketball rights separately. Conference sources say he sees a sort of buy-low opportunity here, a bet that the Big 12 investing in UConn over the rest of the decade will drive up the conference’s value. For him, there’s no hesitation. There’s real conviction.