Just my two cents, but there are plenty of programs signing multiple 4 star kids that most posters here don't even know about. Uconn, Nova and many other programs throughout the country do it regularly. Is there a buzz around those programs cause of their recruits? The only buzz generated by recruiting a great St. John's class (unless you're Duke and can bring in a 5 man class of 5 star kids) is the buzz for die hard Johnny fans who follow this program religiously. The average college hoops fan doesn't care about the "buzz" from recruiting, its the "buzz" from wins on the court that get the attention and create a true "buzz"in a college hoops program.
I liken it to (since I'm into guitars) a guy who builds custom boutique guitars. He can put in the best pick ups, the finest woods, gold plated tuners etc. While it may look awesome, if it sounds like crap, no legit guitarist will buy it.