Syracuse Billboard at Yankee Stadium

C

CBA1992

Member
 We know that SYR has a much larger advertising budget than STJ, as we have all seen the taxi tops/billboards, etc all over Metro NY.
I'm not sure if it's new this year, but the Billboard in LF at Yankee Stadium "SYR...We are NY's College Team," really bothers me.
I live in Philly now and see Rutgers Hoops billboards (both N and S) on the NJTpke and Temple/Nova/St. Joe's MENS and WOMEN's
Billboards down here in Philly, if not year round, then certainly during hoops season.

Any idea why we don't do a little outdoor adversting and if so how much would it cost and what benefits it would have? I don't think
we need to get them just to get them, but it sure we be nice to see one of them. (I'm only in NY 1 x per week, so if we do have ads
that I don't see, please let me know).

Thoughts from the board? 
 
 We know that SYR has a much larger/better advertising budgert than STJ, as we have all seen the taxi tops/billboards, etc all over Metro NY.
I'm not sure if it's new this year, but the Billboard in LF at Yankee Stadium "SYR...We are NY's College Team," really bothers me.
I live in Philly now and see Rutgers Hoops billboards (both N and S) on the NJTpke and Temple/Nova/St. Joe's MENS and WOMEN's
Billboards down here in Philly, if not year round, then certainly during hoops season.

Any idea why we don't do a little outdoor adversting and if so how much would it cost and what benefits it would have? I don't think
we need to get them just to get them, but it sure we be nice to see one of them. (I'm only in NY 1 x per week, so if we do have ads
that I don't see, please let me know).

Thoughts from the board?
Click to expand...
 

Brandon Steiner, founder of Steiner Sports, who is in the Yankees pocket for over a decade is a Cuse alum. Combine that with a marketing dept asleep at the wheel.

End of story.
 
 We know that SYR has a much larger/better advertising budgert than STJ, as we have all seen the taxi tops/billboards, etc all over Metro NY.
I'm not sure if it's new this year, but the Billboard in LF at Yankee Stadium "SYR...We are NY's College Team," really bothers me.
I live in Philly now and see Rutgers Hoops billboards (both N and S) on the NJTpke and Temple/Nova/St. Joe's MENS and WOMEN's
Billboards down here in Philly, if not year round, then certainly during hoops season.

Any idea why we don't do a little outdoor adversting and if so how much would it cost and what benefits it would have? I don't think
we need to get them just to get them, but it sure we be nice to see one of them. (I'm only in NY 1 x per week, so if we do have ads
that I don't see, please let me know).

Thoughts from the board?
Click to expand...
 

Brandon Steiner, founder of Steiner Sports, who is in the Yankees pocket for over a decade is a Cuse alum. Combine that with a marketing dept asleep at the wheel.

End of story.
Click to expand...
 

That makes PERFECT sense now. Thanks.
 
The tone deaf St. John's Administration is the same group that had Brian Colleary as its Senior Associate Athletic Director until he was terminated for the reason stated in newspapers of selling choice seats earmarked for St. John's alums/ contributors to fans of other teams.

Syracuse is media savvy. Syracuse's sophistication extends beyond Brandon Steiner and the NY Yankees to all other aspects of media relations. SU President Nancy Cantor understands that advertising, media relations, winning sport teams on down to team apparel translate s into improved academic profile, SAT scores, alumni contributions and the like.

St. John's pretty much runs itself as a mom and pop operation as it did in the 1950's and 1960's.
 
The tone deaf St. John's Administration is the same group that had Brian Colleary as its Senior Associate Athletic Director until he was terminated for the reason stated in newspapers of selling choice seats earmarked for St. John's alums/ contributors to fans of other teams.

Syracuse is media savvy. Syracuse's sophistication extends beyond Brandon Steiner and the NY Yankees to all other aspects of media relations. SU President Nancy Cantor understands that advertising, media relations, winning sport teams on down to team apparel translate s into improved academic profile, SAT scores, alumni contributions and the like.

St. John's pretty much runs itself as a mom and pop operation as it did in the 1950's and 1960's.
Click to expand...
 

Sorry otis but the Yankee Stadium partnership begins and ends with Brandon Steiner. The guy might as well be a Yankee employee he has the team wrapped around his finger. And I'm a Yankee fan who has bought things from his company saying so. For all we know he could have chosen to put the Syracuse sign in place of his Steiner Sports ads which run amock throughout the stadium. I'm not doubting that the Cuse marketing dept is not good. Heck they were on NYC cabs a few years ago. But this Yankees thing starts and ends with one man.

*Whenever Cuse has a game in the City area when you see Cuse AD Daryl Gross, you will find Brandon Steiner right next to him.
 
 Maybe our mom and pop marketing dept can put up a sign at Citifield-- St John's In New York and For New York- We Are New York City's College Team 
 
 There's no doubt that Steiner plays a big role in putting the ad in Yankee Stadium, but SU has been advertising on taxis and billboards around the city for awhile now. Otis is right about STJ being asleep at the wheel when it comes to advertising, licensing, and media relations.

I have two thoughts on the Yankee Stadium billboard, and whether STJ should do something similar..
1) I haven't seen the sign, but is it for Syracuse University? or is it promoting Syracuse Athletics?
Because I don't think St Johns needs to advertise the school. They get plenty of applications, and the truth is while it wants to improve the academic profile; they don't want to be too selective and change the mission of the school.
But, if we're talking about advertising for the athletic department and trying to sell tickets? I'm all for that. And I think SJU does an AWFUL job at it.

Which brings me to #2 - St Johns needs to become more aggressive in it's marketing and ticket sales.

I've posted the article before, but other athletic departments at colleges in so-called "pro-markets" have started a yearly conference to find ways to reach their audience when they might otherwise be overshadowed. Mostly it's football schools in pro cities who participate, but basketball schools do as well.
And what they found is they could exponentially increase ticket sales and buzz by changing their business mode: in-take sales are not enough. This is the traditional method colleges use to sell tickets, where by most of the sales come from people who call the ticket office.
What they learned from pro-franchises, is that you can sell a lot more tickets by doing out-reach and aggressive selling. Buy sales lists from data companies that generate leads. Knick season ticket holders, people who bought tickets for pre-season tournaments at msg, or other sports fans.
That, combined with more active group sales - contacting cyo teams, pal leagues, offices, unions, non-profits, etc and offering them discounted sales .... they found these methods to generate a lot more buzz, and sell a lot more tickets.

I think the ads on the LIRR are great, but they only go so far. SJU needs to be more aggressive in it's ticket sales, and if that means a Banner at Citi-field in September... so be it.
 
 There's no doubt that Steiner plays a big role in putting the ad in Yankee Stadium, but SU has been advertising on taxis and billboards around the city for awhile now. Otis is right about STJ being asleep at the wheel when it comes to advertising, licensing, and media relations.

I have two thoughts on the Yankee Stadium billboard, and whether STJ should do something similar..
1) I haven't seen the sign, but is it for Syracuse University? or is it promoting Syracuse Athletics?
Because I don't think St Johns needs to advertise the school. They get plenty of applications, and the truth is while it wants to improve the academic profile; they don't want to be too selective and change the mission of the school.
But, if we're talking about advertising for the athletic department and trying to sell tickets? I'm all for that. And I think SJU does an AWFUL job at it.

Which brings me to #2 - St Johns needs to become more aggressive in it's marketing and ticket sales.

I've posted the article before, but other athletic departments at colleges in so-called "pro-markets" have started a yearly conference to find ways to reach their audience when they might otherwise be overshadowed. Mostly it's football schools in pro cities who participate, but basketball schools do as well.
And what they found is they could exponentially increase ticket sales and buzz by changing their business mode: in-take sales are not enough. This is the traditional method colleges use to sell tickets, where by most of the sales come from people who call the ticket office.
What they learned from pro-franchises, is that you can sell a lot more tickets by doing out-reach and aggressive selling. Buy sales lists from data companies that generate leads. Knick season ticket holders, people who bought tickets for pre-season tournaments at msg, or other sports fans.
That, combined with more active group sales - contacting cyo teams, pal leagues, offices, unions, non-profits, etc and offering them discounted sales .... they found these methods to generate a lot more buzz, and sell a lot more tickets.

I think the ads on the LIRR are great, but they only go so far. SJU needs to be more aggressive in it's ticket sales, and if that means a Banner at Citi-field in September... so be it.
Click to expand...
 

It's for athletics and I agree they have been bullish. But the Yankees play is squarely on Steiner. And I have nothing vs Brandon. I've met him a few times and he's built quite an empire. As for the other areas to market they are out there. I did see a bunch of Lavin pictures and ticket sales on Coke trucks last yr. And you can also attribute that to our money grad Repole 
 
Thanks '85.

I know I've posted them before, but here are the two articles I was referring to.

"What they sell might differentiate college football from the NFL. How they sell it, however, is beginning to look the same. More and more urban universities have begun to adapt the sales techniques of professional teams. The idea that drew the most discussion at the Big City Marketing Summit was "outbound sales."
http://sports.espn.go.com/ncf/columns/story?columnist=maisel_ivan&id=6676377

And this one about BC football
"The athletic director also has hired a staff -- headed by a former employee of the Detroit Lions, Greg Lynch -- dedicated to selling season, group and single-game tickets. That move was in direct response to declines in attendance despite the team's continued success."
http://sports.espn.go.com/boston/news/story?id=6699782

I just think it makes a lot of sense for SJU. Maybe we invest in it to a lesser degree than a football program, but still... we have very little in common with a Kansas or Ohio State who has a campus community and doesn't have to compete with 5 professional franchises for people's attention. We should be sharing marketing ideas with other similar athletic departments.
 
 I also thought Houston (football) had an interesting program... it was in the first article but they upped their season tickets by 72% by giving incentives to alumni clubs and booster who volunteered to sell tickets.

"Even though we have increased our sales force by two times to become more of an outbound company, we can't even scratch the surface. There are some pro teams that have 20 or 30 people selling. We have 10.
"We have engaged our loyal fans to help get out into the market and reach the company they are dealing with," Dunn said. "We incentivize to sell for us."
The volunteers are divided into teams, and the more the team sells, the better the prize: lunch with coach Kevin Sumlin; dinner at the home of athletic director Mack Rhoades; a sideline pass; travel to an away game as a member of the official team party."
 
Is there any realistic chance that MSG agrees to host ACC games for Syracuse as a "home away from home" game?  If so, I think Syracuse will be as prevalent in NYC media as ever.
 
It all depends on how successful they are. If they are a top 10 team w/out Boeheim in the future, then you have to think they will be scheduling games in MSG. Dolan isn't turning down a Cuse game, they pack the place.
 
It all depends on how successful they are. If they are a top 10 team w/out Boeheim in the future, then you have to think they will be scheduling games in MSG. Dolan isn't turning down a Cuse game, they pack the place.
Click to expand...
 

Wouldn't Syracuse lose potential revenue on that deal? 20,000 at MSG is way less then the 35,000 the Dome would likely get for a big game. Makes financial sense for MSG, but maybe not for Syracuse.
 
 I don't think you will see Cuse playing ACC games at MSG or even Barclays. I think you will still see them involved in pre-season tournaments and those other mini tournaments like CVC and Jimmy V which give them the Garden stage.
 
 I don't think you will see Cuse playing ACC games at MSG or even Barclays. I think you will still see them involved in pre-season tournaments and those other mini tournaments like CVC and Jimmy V which give them the Garden stage.
Click to expand...
 

If you're correct, Moose, I don't think the mini tourneys at MSG/Barclays give Cuse the same presence/exposure in the NYC area (at least I hope not!).
 
 I don't think you will see Cuse playing ACC games at MSG or even Barclays. I think you will still see them involved in pre-season tournaments and those other mini tournaments like CVC and Jimmy V which give them the Garden stage.
Click to expand...
 

If you're correct, Moose, I don't think the mini tourneys at MSG/Barclays give Cuse the same presence/exposure in the NYC area (at least I hope not!).
Click to expand...
 

Maybe I'm blocking out things I'd rather not remember but what games did they play at MSG? The definitely played in NIT's and CVC's. They played in the Jimmy V. What other games did they play? I thought most of them had a rhyme and reason and it wasn't just random games? I think they were just very shrewd in insuring they played in MSG related events outside of our game and the BET.
-----------------------
So I went and looked it up.


Outside of 04/05 when they doubled up (might have been a mistake that was then addressed) they have just been smart to be involved with each MSG event.

Looking back-

11/12- NIT
10/11- Jimmy V
09/10- CVC
08/09- Nothing
07/08- NIT
06/07- Jimmy V
05/06- 2k Sports which is now defunct I think
04/05- CVC AND Jimmy V
03/04- Nothing
02/03- CVC
01/02- NIT  
 
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