[quote="Mike Zaun" post=294729][quote="Moose" post=294727][quote="Mike Zaun" post=294726]It seemed to be getting better under Goff with a revamped store and much more gear offered by UA, though they still never sold UA shirts with the same font as our jerseys with the fancy "St. John's" spelled out. Never understood why...if there is ever a sure best seller, it's shirts with that on it. Our players get really cool gear, but it never makes its way to fans. I get that they want some exclusivity for players, but there's a lot of exclusive shirts they get that fans can't buy. Just imagine if they had giveaways with the cool "NYC 718" black shirts with the numbers as subway signs. You'd have fans knocking the doors down. Does the admin just really not get what fans want or do they not care? I don't understand what happened between us and UA specifically...I was pretty happy overall with their product and thought they did the most to give us cool and different looks. Nike just kept giving us the same boring jerseys year after year with maybe 3 variations of shirts for fans. Any idea who we might look to get a deal with if it's not UA?[/quote]
SJU has never cared about their merchandise. There are no experts and too many cooks in the kitchen who think they are experts.[/quote]
You can really tell...just think about a guy like Darren Meenan the owner of The 7 Line for Mets fans. He noticed all the gear the Mets put out was boring and it turned out he had much better ideas for much more creative shirts that fans wanted. I believe he made $500k when he first got going and he might even be breaking $1 million now that the Mets are partners with him and the MLB allows him to license his gear so he can use logos and likenesses of players. I know we are not a pro franchise like the Mets with a much smaller fanbase, but maybe they could pay him as a consultant? He's from Queens and he has great ideas. It's frustrating when us fans seem to have way better ideas than the actual administration. We could even pay an independent expert to come up with cool designs and allow him to use our logos on it for a few different shirts.[/quote]
He was lucky to hit gold as the Mets packed it in during the WS 2015 year. He filled a section in the bleachers in right field and the fans in that section made numerous road trips with pretty large groups where they made a lot of noise and attracted attention and a following. The guy was smart to capitalize on the interest that the movement created and he got free publicity from TV because they were the most animated and loud section of the stadium as well as the most ardent road warriors. People want to be part of a movement.
I'd be curious what their 2018 sales are now that the Mets are in the dumper.
When you think about it though, the product was a movement (The 7 line) that followed a winning team. Right place right time, and smart enough to capitalize on it.
On another note, I've bought a lot of SJU gear this past year, and people generally comment that it's pretty nice stuff - some dry fit golf shirts, a fleece jacked that is warm up until about 40-45 degrees, a very lightweight wrinkle free jacket, and a bunch of other stuff. It's hard to find nice stuff, but there is SOME nice stuff at the bookstore, and you can order online.
