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I think at some point they're going to have to pony up the money to buy a better location on the "dial". Each cable provider is different, but if they move next to ESPN, TBS, TNT etc they will see much better ratings.
I think you are right about that. The branding is also very inconsistent and not intuitive when you are channel surfing. Directv has this Sports mashup channel now which is useful. It is in the low 200s where ESPN is.
Is Foxsports near ESPN on Dish? I didn't know that. On my cable (Time Warner) it's channel 774, boxed between CSPAN 1, 2 and 3 and The Weather Channel.
For comparrison ESPN, MSG, SNY are 725-727.
I'm not in the tv business, but it does seem intuitive that location is a big factor in tv ratings.
Fox1 is also on 123 on Time Warner in between the Golf channel and NBCSpts. If you are a college basketball fan you will find your channel and put it in favorites.