Fox Sports1 sucking wind...giving away advertising

After three months of Australian football and kick boxing it is not surprising. St. John's will save the day with the Big East. Remember when ESPN started?
 
It will improve with "real" sports entering the fray. It was a very tough season to jump start the new networks.
 
Sucking wind. Nice was to accentuate the point. Starting a TV network is so easy, right Otis?
 
Fox Sports 1's ratings have done so poorly that Fox Sports is said to be offering advertisers "make-goods," which is, essentially, free commercial time for missing guaranteed ratings targets.

http://deadspin.com/fs1s-low-ratings-forced-fox-to-give-away-free-world-se-1460357518
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Make goods are commonplace, especially with start ups. New networks and even new shows often have to offer guarantees to attract advertisers. They're not going to guarantee bad ratings even if they offer a low rate/great CPM. It's just a bad message to send out there. Always love freebie make goods and merchandising. More "exposure" to throw in the file for the auditors. ;)
 
Remember when ESPN started?
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All roller derby, all the time.
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Along, with Australian Rules Football.
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I can empathize. I worked in programming for the short-lived start-up TFN (The Football Network) in 2003. Believe me, it was incredibly difficult to try to fill air time with programming (especially with ESPN pulling out all stops to squash us), and since we were limited to football (it was the The Football Network, after all), I ended up negotiating a deal for that old standby, Australian rules football! ... which is, at least, football. When I tried to convince the higher-ups that, technically speaking, soccer was football, they didn't buy it.
 
Hopefully this will make them work harder to provide quality coverage of the new Big East.
 
Hopefully this will make them work harder to provide quality coverage of the new Big East.
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It also gives the Big East a chance to make our product look very good, or bad depending. I think we'll be solid product...
 
I agree its a solid product. Have you heard anything about any type of game of the week set-up? Would be cool if they could have Saturday afternoon doubleheaders or some type of ideas like that. I think they need to be a little creative. Maybe rivalry weekend or something like that?
 
Remember when ESPN started?
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All roller derby, all the time.
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Along, with Australian Rules Football.
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They should bring back G.L.O.W. (Gorgeous Ladies of Wrestling). Man, that was fun!
Anyone remember Kimona Wanalaia from WWE? Lol!
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G.L.O.W was awesome. I can't ever understand why that never lasted. But then again I think midget bowling should be an olympic sport like curling
 
I don't agree that they are in the middle of a crap season. They debuted with college football and UFC, those are going to be their biggest watched programs anyway.
As much as we might love college bball, it brings in crap ratings.

They had 2 top 10 teams playing last night, granted it was overshadowed by the Oregon-Stanford game... but still, it was a great midweek game. And they should've promoted it more. It's just going to take time for them to build an audience that's all.

I think at some point they're going to have to pony up the money to buy a better location on the "dial". Each cable provider is different, but if they move next to ESPN, TBS, TNT etc they will see much better ratings.
 
I think at some point they're going to have to pony up the money to buy a better location on the "dial". Each cable provider is different, but if they move next to ESPN, TBS, TNT etc they will see much better ratings.
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I think you are right about that. The branding is also very inconsistent and not intuitive when you are channel surfing. Directv has this Sports mashup channel now which is useful. It is in the low 200s where ESPN is.
 
I try to watch the 11pm replay show when I can. I find it to be pretty good. I feel like by watching it, I am supporting the Big East. It will be hard to get viewers away from ESPN.
 
I think at some point they're going to have to pony up the money to buy a better location on the "dial". Each cable provider is different, but if they move next to ESPN, TBS, TNT etc they will see much better ratings.
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I think you are right about that. The branding is also very inconsistent and not intuitive when you are channel surfing. Directv has this Sports mashup channel now which is useful. It is in the low 200s where ESPN is.
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Is Foxsports near ESPN on Dish? I didn't know that. On my cable (Time Warner) it's channel 774, boxed between CSPAN 1, 2 and 3 and The Weather Channel.
For comparrison ESPN, MSG, SNY are 725-727.
I'm not in the tv business, but it does seem intuitive that location is a big factor in tv ratings.
 
On Fios it's with all the major national HD Sports Channels in the 570-599 range, there's another range in standard def for regional sports channels. Outlier now is FXX which was a sports channel but is no more. It's programming is still getting a double take every time I cruise through the sports ghetto.
 
Is Foxsports near ESPN on Dish? I didn't know that. On my cable (Time Warner) it's channel 774, boxed between CSPAN 1, 2 and 3 and The Weather Channel.
For comparrison ESPN, MSG, SNY are 725-727.
I'm not in the tv business, but it does seem intuitive that location is a big factor in tv ratings.
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Not sure about Dish but on DirecTV there are a few sports channels in the low 200s then everything else is in the 600s (except MLS which is in the 470s). In the 700s they have special packages like ESPN Full Court, NFL Sunday TIcket etc. The "Sportsmix" is channel 205 it has I think 8 sports channels in one which you can arrow through to get the sound for that channel or then click through to go to just that channel.

In the printed guide for DirecTV they don't even list Fox Sports 1 or 2
 
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