About SJ gear...something else I have noticed

L

LINY89

Active member
 I always see players and coaches wearing shirts/sweatshirts/etc. that they don't sell anywhere. Not in the bookstore, not on the bookstore website, not on ebay...nowhere. They have really nice sweatshirts and sweatpants that you never see anywhere for sale. Why is this?
 
I will keep saying it until things change. 95% of the apparel available for sale to the STJ public is shi$. Most private high schools offer better options. The same old excuses of not winning=not selling etc are utter BS.
 
 I always see players and coaches wearing shirts/sweatshirts/etc. that they don't sell anywhere. Not in the bookstore, not on the bookstore website, not on ebay...nowhere. They have really nice sweatshirts and sweatpants that you never see anywhere for sale. Why is this?
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Because not everything is sold to the general public. These are team issued and part of the 'on field/on court' product. A perk you can say of playing on the team. This isn't just the case at STJ.
 
My daughter and son-in-law just purchased an SJU windbreaker for me that has an emblem that states SJU Alumni.
on the front. It is awesome!! My son in law found it online. 
 
 It's just a shame...I see so many cool designs but can't buy them. One thing I did notice though is that finish line has a deal 2 sweatshirts for $40 which is a great deal this day in age considering 1 sweatshirt from the bookstore can easily run you 60-70 bucks.
 
Way back when, two of Louie's managers had a sports store on Union Turnpike selling every imaginable piece of St.John's gear from leather jackets to hats. After they graduated I believe one of them became the athletic director at N.Y. Tech.
 
 It makes no sense to me how they don't have amazing marketing in NYC. I'm not even a fashion design major or marketing major, and I can do a much better job right now coming up with design ideas and where to sell them.
 
Way back when, two of Louie's managers had a sports store on Union Turnpike selling every imaginable piece of St.John's gear from leather jackets to hats. After they graduated I believe one of them became the athletic director at N.Y. Tech.
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Larry and Mike...Great guys
 
 It makes no sense to me how they don't have amazing marketing in NYC. I'm not even a fashion design major or marketing major, and I can do a much better job right now coming up with design ideas and where to sell them.
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Just make some sizes bigger than medium for us overweight older guys :)
 
Way back when, two of Louie's managers had a sports store on Union Turnpike selling every imaginable piece of St.John's gear from leather jackets to hats. After they graduated I believe one of them became the athletic director at N.Y. Tech.
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They had already graduated, the store was open wihen they left the University's employment.

Agree a good portion of the gear worn by coaches and players are not sold to the general public, not matter what school is involved. While there is some good St. John's gear, you can go to various websites and look up other schools and you will see the difference in quantity and quality. While BCS schools will have more, we should still have a larger quantity and quality.
 
 You would think in such a money driven day in age that they would jump at the opportunity to make a ton of new apparel to sell.
 
 You would think in such a money driven day in age that they would jump at the opportunity to make a ton of new apparel to sell.
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Costs money to make money though. And while STJ is on the rebound, its attendance is still sketchy in parts and its not a football school so its already behind the 8 ball there.
 
 But you also must take into account the whole picture. Market: NYC (#1 in US), one of the most historic franchises in NCAA basketball with 100 year tradition, playing in a major conference, in the #1 or #2 basketball city in the US. When people think NYC sports they think Yankees, Giants, Knicks, Mets, Jets, Rangers. Not many think SJU anymore, because of the lack of apparel out there to promote the school. The tuition is absurdly high, and there are what 18,000 students in the Staten Island/Long Island/Queens/Manhattan campuses? Please...it's not a money issue.
 
 It's all the same though...there's no flavor or style. How about getting an NYC skyline shadow across a shirt with the logo in front on a basketball? It's too plain and bland.
 
Sounds like a great opportunity for some entrepreneurial person to fill this retailing void.

If you feel that strongly have some T-Shirts made up and sell them on redmen.com

  
 
 I would but unfortunately as a grad student I am broke. I don't have the money to just throw around and take a chance I wish I did.
 
 But you also must take into account the whole picture. Market: NYC (#1 in US), one of the most historic franchises in NCAA basketball with 100 year tradition, playing in a major conference, in the #1 or #2 basketball city in the US. When people think NYC sports they think Yankees, Giants, Knicks, Mets, Jets, Rangers. Not many think SJU anymore, because of the lack of apparel out there to promote the school. The tuition is absurdly high, and there are what 18,000 students in the Staten Island/Long Island/Queens/Manhattan campuses? Please...it's not a money issue.
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Trust me I'm in the industry and its not as easy as your painting it.

Not saying it can't be better. It can be significantly better. But the same point you bring up regarding NYY, NYG, NYK, NYM, NYJ, NYR, etc.... taps into the same wallet of the consumer. STJ is not a very sports loving school from its students. So while the 18K is nice and all the vast majority just don't care about sports. You get more NY'ers who pull for STJ. Heck look at this board and Jungle. Tons of non STJ alums rooting for the team.

As for the money you need a license in many cases to make a product. Producing products has minimums. For instance most t-shirts have a minimum run of 288 pieces. Some can get away with 144. Lower quantity usually means lesser quality. A retailer has to feel comfortable they can shell out the cost of those pieces and sell them all. Just as a manufacturer has to feel comfortable they can sell them to retailers.

I think STJ will one day be a marketing powerhouse. Just not within the next year or two.
 
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