Thanks for the heads up on The Butler Way and how they took that Consecutive Runner Up finish to new heights . Starting with Stevens as Coach , they have been blessed with very good Coaches since .. And , the Coaches hsve bought in to the UniversityBrand that was created .. The idea and success of Branding is probably best not left to College Administration but , outside Marketing Consultants. When you pay for something and pay dearly , the Recomendations usually get a bigger Listen . Butler is a big deal in Indiana and has had better success of late than Indiana or Purdue .