We should stick to what we do best: In Men's sport's: Soccer, Hoops, and Baseball
Can also add Women's basketball and fencing to the list.
Football, IMO, is a non-starter.
As of 2010 our endowment is a touch over $300 million as per U.S. News.
http://colleges.usnews.rankingsandreviews.com/best-colleges/st.-john's-university,-new-york-2823
Can compare this with those who have huge endowments:
http://en.wikipedia.org/wiki/List_of_colleges_and_universities_in_the_United_States_by_endowment
Considering the number of SJU grads, our endowment stinks. It is pretty much the same as Villanova, who have about 7000 undergrads. We have about 20,000. When FH arrived, about 3% of alumni were contributors. I think the number now is between 15-20%, still anemic. And, no, buying season tickets is not being a contributor, although many season tiucket holders think that way.
Our endowment is a function of at least a few of the following factors:
1) Up until Fr. Harrington we didn't have a Development Office. Thus we were behind the proverbial curve.
2) Most students , at least historically, who enrolled at St. John's were the first members of their families to attend college. Some entered professions , such as teaching, which does not pay a great deal or issue stock to their employees. Equity builds wealth, a weekly salary doesn't.
In addition, many (although some do) of those colleges that have big endowments do not have a School of Education.
3) It is not unusual to find a fair amount of St. John's grads entering civil service careers which do not pay a great deal of money. It's the rare grad who becomes a fireman or policeman at G'Town, ND, or BC.
4) St. John's is not a "finishing school" and that's OK. That said, we are not very high on the list of corporate recruiters on a relative basis.
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Arguably, our grads, on a relative basis, may and typically do, have more hurdles to leap in order to land a job at a Fortune 500 than say someone at Duke, Northwestern, "fill in the blank" college or any Ivy since it is assumed that a self-selection exercise has already taken place since those kids were already admitted to some of the best school's in the nation. Thus, someone who went to these types of schools generally have a head start in terms of salary and what I would call as a higher level of "marketable" experience.
5) St. John's does not have a School of Engineering, which may produce grads who may earn more than some other fields of study.
6) At some of the higher endowed schools, grads contribute because they want their sons and daughters to attend and thus write a check of some size every year. Legacy counts for a lot when it comes to contributions at these schools.
7) Prior to the building of dorms, arguably many students didn't form a strong bond to St. John's because they didn't spend a great deal of time there once they finished their classes for the day.
All that said, I think the university does a great job to reach out to grads to get them to embrace St. John's and its mission.
The university is certainly doing their part, it's up for our alumni to do theirs.
Is it too much to ask each grad to kick in $100 a year ? Maybe for some the answer is yes. And if it is, it is not the fault of St. John's by any stretch, IMO.