sports.yahoo.com/ncaa-president-mark-emm...enure-232648011.html
,,,,, what promises to be Emmert’s defining legacy of incompetence at the NCAA, a mistake that’s going to likely cost the association more than $3.5 billion in upcoming years. In 2016, the NCAA had eight years left on its NCAA tournament television contract with CBS and Turner and decided not to take it to market.Instead, the NCAA extended the deal until 2032 at a modest increase of less than 3% annually. At the time, Emmert took a victory lap in the media, saying that uncertainties in the “evolving media landscape” led to the extension.
those who trade in the television business have declared it a failure of vision, destined to go down as one of the worst sports television deals in modern athletic history. History will remember CBS and Turner executives wearing a ski mask in those negotiations, as the deal is already considered a bargain with more than a decade remaining. By the time it expires in 2032, Emmert will be remembered as having left billions on the table.
,,,,, what promises to be Emmert’s defining legacy of incompetence at the NCAA, a mistake that’s going to likely cost the association more than $3.5 billion in upcoming years. In 2016, the NCAA had eight years left on its NCAA tournament television contract with CBS and Turner and decided not to take it to market.Instead, the NCAA extended the deal until 2032 at a modest increase of less than 3% annually. At the time, Emmert took a victory lap in the media, saying that uncertainties in the “evolving media landscape” led to the extension.
those who trade in the television business have declared it a failure of vision, destined to go down as one of the worst sports television deals in modern athletic history. History will remember CBS and Turner executives wearing a ski mask in those negotiations, as the deal is already considered a bargain with more than a decade remaining. By the time it expires in 2032, Emmert will be remembered as having left billions on the table.
