[quote="Paultzman" post=386218]The NCAA’s highest governing body has taken unprecedented steps to allow college athletes to be compensated for their name, image and likeness.
April 29, 2020 8:30am
At its meeting this week, the Board of Governors supported rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics. It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.
While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed. The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.
The board directed all three divisions to consider appropriate rules changes based on recommendations from its Federal and State Legislation Working Group.
“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” said Michael V. Drake, chair of the board and president of Ohio State. “Allowing promotions and third-party endorsements is uncharted territory.”
Full piece
http://www.ncaa.org/about/resources...lete-compensation-endorsements-and-promotions[/quote]
The restrictions on using college logos and gear will make it hard for most athletes to capitalize on their likeness. It's a completely reasonable and expected carveout, because schools already sell a ton of gear such as jerseys, shorts, socks, sweatshirts, t shirts, that are associated with a sport and a playing being allowed to do the same with his name on it would infirnge on those copyrights and trademarks (logos, school name, uniforms, etc).
Perhaps this will evolve into a revenue share if schools can overall make more revenue joining forces with an athlete.