Minnesota Ticket Promotion

[Moose]

New meaning to out of the box thinking-

http://espn.go.com/blog/playbook/dollars/post/_/id/2402/minnesota-lets-you-gamble-with-ticket-deal

The Univ. of Minnesota athletics department unveiled an "interesting ticket promotion" on Black Friday and extended it through midnight tonight on its mygophersports.com website," according to Michael Rand of the Minneapolis STAR TRIBUNE. With The Golden Ticket promotion, a fan for $75 can "purchase a pass to all nine Gophers men's basketball Big Ten home games or a different pass to all 10 men's hockey games after Jan. 1." However, the catch is "if a pass-holder goes to a game in which Minnesota loses, the pass is deactivated and he or she can't go to any more games." If they win, though, it is "game on." The move is a "bit of a strategic gamble." The men's basketball seats are "in the upper level behind the baskets, and sell for $30 to $50 per game, if sold individually." The men's hockey tickets "are standing room only and have similar per-game prices." As of yesterday, "about 30 Golden Tickets for men's basketball had been sold." UM Ticket Manager Brent Holck said that "only a handful of hockey passes were sold ... but marketing efforts will ramp up" today (Minneapolis STAR TRIBUNE, 11/26). ESPN.com's Darren Rovell noted the idea of the deal "is simple: Get someone who hasn't typically purchased tickets to try it out." That fan will "come see lower-interest games because he or she doesn't want to lose out on the value, and it will keep pass usage low (they're selling 250 Golden Tickets) for the higher-interest games." The program was "devised by AudienceView." This type of ticketing promotion "only works ... with a middle-of-the-road team." If a team "isn't any good, no one is going to have faith to buy the ticket." UM was "picked to finish sixth in this year's Big Ten media poll"

 

[LINY89]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

 

[paultzman]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I believe the post was intended as an illustration of creative marketing to increase attendance. You may want to take a deep breath and attempt to view things more constructively or remain silent occasionally.

 

[LINY89]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I believe the post was intended as an illustration of creative marketing to increase attendance. You may want to take a deep breath and attempt to view things more constructively or remain silent occasionally.

If you don't want reactions to it then don't post it. Simple. Maybe you should remain silent occasionally unless you are preparing an intellectual rebuttal to my post rather than trying to ruffle feathers and change the subject. Instead of saying something pretentious like, "take a deep breath and remain silent", how about telling me why you think I am wrong to say this is a stupid gambling ploy?

 

[paultzman]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I believe the post was intended as an illustration of creative marketing to increase attendance. You may want to take a deep breath and attempt to view things more constructively or remain silent occasionally.

If you don't want reactions to it then don't post it. Simple. Maybe you should remain silent occasionally unless you are preparing an intellectual rebuttal to my post rather than trying to ruffle feathers and change the subject. Instead of saying something pretentious like, "take a deep breath and remain silent", how about telling me why you think I am wrong to say this is a stupid gambling ploy?

Please relax, read and comprehend. I did not post the original post on creative marketing. Please conserve your energy in hopes you can bring something to the table. Let us move on now.

 

[LINY89]

I know you didn't, but I doubt Moose posted it so that no one would react to it or give their opinions. Enough with your whole passive aggressive act. I will offer my opinions whether you like them or not. I already brought more to the table than you did with my post, because I stayed on topic and offered my opinion and supported it. All you brought was a passive aggressive attitude. Stop telling people what to do and make posts about the topic at hand. If I were any other poster, you would be ridiculed for what you said.

 

[SJU61982]

Can you imagine if they lose one of these games on a bad call by the ref, and all of the fans with the Golden Tickets will start rioting? Heck, it's inevitable if more teams start to copycat this promotion.

 

[L J S A]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I'm pretty sure that there are people in Minnesota who would gamble on this. Just like there are people in New York who would gamble on this. Conservative people won't do it, and risk takers will, and there are plenty of both groups everywhere.

 

[LINY89]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I'm pretty sure that there are people in Minnesota who would gamble on this. Just like there are people in New York who would gamble on this. Conservative people won't do it, and risk takers will, and there are plenty of both groups everywhere.

No doubt a few people will try anything...but think about it...it's $75 to gamble and maybe only see 1 game or all 10. For most schools, you can pay a similar price with no gamble and have all games guaranteed. It just isn't smart IMO. The marketing seems to be driven more by novelty than by logic. I would be completely pissed if I did this deal and paid $75 for 1 game that they ended up losing.

 

[L J S A]

This is a stupid idea IMO. What if they go to a game where they get upset by a mid major when expecting to win? Congrats you just lost $75. People don't want to gamble...they want to see a game and get their money's worth. This does the opposite.

I'm pretty sure that there are people in Minnesota who would gamble on this. Just like there are people in New York who would gamble on this. Conservative people won't do it, and risk takers will, and there are plenty of both groups everywhere.

No doubt a few people will try anything...but think about it...it's $75 to gamble and maybe only see 1 game or all 10. For most schools, you can pay a similar price with no gamble and have all games guaranteed. It just isn't smart IMO. The marketing seems to be driven more by novelty than by logic. I would be completely pissed if I did this deal and paid $75 for 1 game that they ended up losing.

Well, you had one post where you mentioned you worked part time, and a lot of your money went toward gas, so it doesn't make sense for a commuting student to do it. But there are a lot of guys on this board pulling in six (and at least a few seven) figures, so it's less of a risk for them. I guess if those guys love a gamble, they would do it. I'm somewhere in the middle on this -- I don't mind a risk, but only to a certain extent. if I went in with a friend and was only paying $75, I'd probably do it. I wouldn't do it if I was getting two tickets for me and my daughter, because blowing $150 on a single game would piss me off.

And there is plenty of novelty-driven marketing in sports -- see minor league hockey and baseball for examples. Sometimes it works, sometimes it doesn't.

 

[austour]

They'd sold 30 of them at that point, which isn't much. But it has been featured on ESPN.com, will get discussed and hopefully bring a few more interested parties to the point of considering buying any kind of tickets to their hoops and hockey games. This is the point of marketing gimmicks, look even a dope like Joe can get worked up over something that's happening in Minnesota. Anyone who buys it knows the risk, caveat emptor!

 

[LINY89]

But how much more can it cost for a normal season ticket plan? Another 10 bucks? Essentially you are only gambling about 10-15 bucks. I'd rather pay $99 for a regular season ticket plan knowing I will have tickets to every game than $75 with a chance of only seeing one. Where is the real gain in this gambling wise? As I said...it seems like $10-15 is the amount you would save if they win every game you go to.

 

[paultzman]

But how much more can it cost for a normal season ticket plan? Another 10 bucks? Essentially you are only gambling about 10-15 bucks. I'd rather pay $99 for a regular season ticket plan knowing I will have tickets to every game than $75 with a chance of only seeing one. Where is the real gain in this gambling wise? As I said...it seems like $10-15 is the amount you would save if they win every game you go to.

Redundancy at its worst.

 

[LINY89]

But how much more can it cost for a normal season ticket plan? Another 10 bucks? Essentially you are only gambling about 10-15 bucks. I'd rather pay $99 for a regular season ticket plan knowing I will have tickets to every game than $75 with a chance of only seeing one. Where is the real gain in this gambling wise? As I said...it seems like $10-15 is the amount you would save if they win every game you go to.

Redundancy at its worst.

Stop being a troll and LEAVE unless you have something constructive to add.

 

[paultzman]

But how much more can it cost for a normal season ticket plan? Another 10 bucks? Essentially you are only gambling about 10-15 bucks. I'd rather pay $99 for a regular season ticket plan knowing I will have tickets to every game than $75 with a chance of only seeing one. Where is the real gain in this gambling wise? As I said...it seems like $10-15 is the amount you would save if they win every game you go to.

Redundancy at its worst.

Stop being a troll and LEAVE unless you have something constructive to add.

So easy! Good night!

 

[austour]

The article stated that the face value on the tickets is $30-50 per game (I don't think that's correct but it's what it says). First point, they are obviously not targeting students for this deal so your experience vs. the buyers experience will differ. So the buyer is paying $75 for the chance to receive $270-450 worth of tickets if you believe the prices quoted. Season tickets appear to be sold out and all I can find is that season tickets in the back of the middle section were going for $250 per ticket, quite a difference from the $75 for 9 games.

 

[beast of the east]

Somebody needs to be sent to their room.

 

[LINY89]

The article stated that the face value on the tickets is $30-50 per game (I don't think that's correct but it's what it says). First point, they are obviously not targeting students for this deal so your experience vs. the buyers experience will differ. So the buyer is paying $75 for the chance to receive $270-450 worth of tickets if you believe the prices quoted. Season tickets appear to be sold out and all I can find is that season tickets in the back of the middle section were going for $250 per ticket, quite a difference from the $75 for 9 games.

The face value seems very high for Minnesota (not a big time basketball school by any means) so I agree that was probably wrong. I'd guess more like $20-30. So that gives you a chance to receive $180-$270 worth of tix for $75. I'm biased though because I'm not a betting man...in AC I cashed out of slots when I was up $50 ^5

 

[austour]

The article stated that the face value on the tickets is $30-50 per game (I don't think that's correct but it's what it says). First point, they are obviously not targeting students for this deal so your experience vs. the buyers experience will differ. So the buyer is paying $75 for the chance to receive $270-450 worth of tickets if you believe the prices quoted. Season tickets appear to be sold out and all I can find is that season tickets in the back of the middle section were going for $250 per ticket, quite a difference from the $75 for 9 games.

The face value seems very high for Minnesota (not a big time basketball school by any means) so I agree that was probably wrong. I'd guess more like $20-30. So that gives you a chance to receive $180-$270 worth of tix for $75. I'm biased though because I'm not a betting man...in AC I cashed out of slots when I was up $50 ^5

Well obviously if you don't gamble you're not buying the Golden Gopher Ticket.

 

[beast of the east]

The article stated that the face value on the tickets is $30-50 per game (I don't think that's correct but it's what it says). First point, they are obviously not targeting students for this deal so your experience vs. the buyers experience will differ. So the buyer is paying $75 for the chance to receive $270-450 worth of tickets if you believe the prices quoted. Season tickets appear to be sold out and all I can find is that season tickets in the back of the middle section were going for $250 per ticket, quite a difference from the $75 for 9 games.

The face value seems very high for Minnesota (not a big time basketball school by any means) so I agree that was probably wrong. I'd guess more like $20-30. So that gives you a chance to receive $180-$270 worth of tix for $75. I'm biased though because I'm not a betting man...in AC I cashed out of slots when I was up $50 ^5

Well obviously if you don't gamble you're not buying the Golden Gopher Ticket.

Maybe an opportunity for Golden Casino to partner with the Gophers.