the bottom line is the bottom line. college presidents aren't necessarily brighter than anyone else. my guess is most don't care about sports. they're professional fundraisers. if someone comes along and throws shovelfuls of cash at them, they'll grovel at their feet.
my guess is somewhere down the road, the ncaa basketball tournament will have the cache of the nit. the bcs teams will have their own national championship and...as was in the distant past...the debate will be which tournament champion is better.
Newsflash Newsie: the major football schools split from the NCAA a long time ago. The NCAA never controlled the infinite bowl system, the TV revenue and anything football save for academic eligibility.
As for the BCS schools having the "cache" of NCAA top tier schools, think again. What national TV interests are served by starting your BCS Basketball with a final 8? Who would the cindarellas be? Auburn, Clemson, Washington, Northwestern? Who would give a crap, especially if they have just televised their own conference championships on their own conference TV networks?
The wild card? The NFL! The NCAA could lift all restrictions on draft eligibility and you could see major football recruits signing with non-BCS schools for a year. The NCAA and the NFL could sign an agreement and effectively kill the BCS cache of talent.
As for basketball, the BCS could be conceived as a developmental NBA league....with as little national interest save for students and alumni.
It would be fitting that BCS football and greed, in the end, would kill the BCS schools.