The NY Times had an article on The Athletic a few days ago.
A brief blurb from the article:
"The Athletic is a subscription sports website and app featuring pages of local
articles that roughly replicate newspaper sports sections. It launched in Chicago in
January 2016 and has expanded to full coverage in seven cities, hockey coverage in
eight more, national college basketball and football sites, and plans for more.
Subscribers get access to all of it.
The Athletic is already one of the biggest sports media companies in the
country, with about 65 editorial employees. “Our ambition is to be the local sports
page for every city in the country,” Mather said.
To understand why The Athletic is so brazen about its vulture strategy, one must
appreciate the state of play at local and regional newspapers throughout the country.
Under dire financial duress, many have put extraordinary demands on beat writers
to produce heavy volumes of content, often without wage increases. The reporters
are sometimes the most knowledgeable sources of information on the teams they
cover, but they are afforded little opportunity to step back and write impactful
articles."