Colorado, LSU and Maryland have already signed sponsorships with gaming companies. In March, the MAC became the first FBS conference to license its data (statistics) for betting purposes.
https://www.cbssports.com/college-f...=SNL-04-10aaa0b&ET_CID=237173&ET_RID=13421581
https://www.cbssports.com/college-f...=SNL-04-10aaa0b&ET_CID=237173&ET_RID=13421581