St. John's strategically decided to head in the opposite direction a long time ago. Whether based on mission, or just cagey business strategy, they decided to grow enrollment to take on a student population that came with hefty government subsidies.
Spokane is almost remote - a few hours from Seattle, and not really close to anything. It's not a thriving city. I was on their campus a couple of years ago. Students were friendly and accommodating when I asked for directions. It's Jesuit, so even 20 years ago, it offered a quality education - 1190 back then was still a decent SAT score so they opted for quality even as enrollments declined.
Obviously, the school invested in their program, but got very lucky with how Few worked out. We can't and won't replicate on court success to academic excellence. .